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Video courtesy of Ispot
Release Date: 2026-01-21
While this particular version focuses on the “hockey hair” gag, it sits within CarShield’s broader campaign lineup that frequently combines sports figures and humor to make the brand more approachable and memorable. (iSpot)
The commercial shows NHL players Pat Maroon and Ryan O’Reilly (with cameo spirit from hockey culture) getting their “hockey hair” done in a locker room, symbolizing the care and pride hockey players take in their look. Ric Flair then appears and gets in on the fun, ultimately ending up in the barber’s chair himself, playing off his flamboyant persona and signature “Wooo!” catchphrase. The gag draws a parallel between experts who style great hockey hair and CarShield experts who protect your car with a quality plan. (Roastbrief US)
This blend of pop culture, sport, and humor makes the ad stand out in the auto protection space by associating the product with lighthearted entertainment rather than just policy details.
The main objective of the ad is to boost brand awareness for CarShield’s auto protection plans by entertaining viewers with a fun scenario that connects to hockey culture—a nod to fans and casual viewers alike. Rather than hitting viewers with dense financial jargon, the ad uses humor and recognizable personalities to make vehicle protection feel more approachable.
By the end of the spot, the viewer should associate CarShield with expert care that you can trust—just like a great hockey hairstyle—and feel intrigued enough to learn more about protecting their vehicle from costly repairs.
| Element | Detail |
|---|---|
| Video Title | CarShield – Hockey Hair |
| Author / Channel | CarShield (Commercial Broadcast) |
| Publication Date | Early 2023 (Campaign run) |
| Duration | ~60 seconds (typical TV spot) |
| Category | Automotive / Service Contract Ads |
| SEO Keywords | CarShield Hockey Hair commercial, CarShield auto protection ad, Jeremy Roenick Ric Flair CarShield, hockey hair insurance commercial |
Uses familiar personalities like Jeremy Roenick and Ric Flair to add humor and recognition. (Roastbrief US)
Celebrates hockey culture in a way that’s relatable to fans and curious viewers. (adsoftheworld.com)
Shifts a service product into a memorable entertainment moment. (iSpot)
Short, humorous storytelling keeps the message light but sticky. (Roastbrief US)
Main Keyword:
CarShield Hockey Hair commercial
Variations & Long-Tail Keywords:
CarShield hockey hair ad
CarShield auto protection plan commercial
Jeremy Roenick Ric Flair CarShield spot
funny auto warranty advertisement
Related Topics:
vehicle service contract ads
celebrity spokespeople in commercials
hockey culture advertising
The CarShield “Hockey Hair” commercial turns what could be a typical auto protection ad into a playful, culturally relevant moment by mixing hockey humor with charismatic personalities like Jeremy Roenick and Ric Flair. Instead of simply listing features, it engages viewers with fun storytelling, helping the brand stand out in a crowded category. (adsoftheworld.com)
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