Calm TV Spot, 'Softly Back to Sleep Meditation' Featuring Jerome FlynnCheck out Calm's TV commercial, 'Softly Back to Sleep Meditation' from the Consumer Software & Apps industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.In today's fast-paced world, it's easy to get caught up in the hustle and bustle of everyday life. With constant notifications, deadlines, and responsibilities, it's no wonder that many of us struggle with falling asleep at night. That's where Calm comes in, with their latest TV spot, 'Softly Back to Sleep Meditation,' featuring actor Jerome Flynn.The 60-second commercial opens with a peaceful scene of a child sleeping soundly in bed, surrounded by soft pillows and blankets. The voiceover, provided by Flynn, invites viewers to 'let go of the day and drift off to sleep.' As the child sleeps, the camera zooms in on a phone screen, where the Calm app is open and playing a soothing sleep meditation.The commercial then cuts to various scenes of people trying to fall asleep – a woman tossing and turning in bed, a man staring at his phone in the dark, and an elderly woman sitting in a chair with a book. All of them appear restless and unable to relax. But as the Calm meditation continues, we see each of them starting to calm down and drift off to sleep.The choice of using Jerome Flynn as the voiceover for this ad is a smart one. As an actor known for his role as Bronn in the popular TV series 'Game of Thrones,' Flynn brings a sense of familiarity and trustworthiness to the commercial. His soothing voice and calm demeanor perfectly match the message of the ad – to help people relax and fall asleep peacefully.But it's not just the voiceover that makes this commercial effective. The visuals also play a significant role in capturing the essence of the Calm app. The scenes are shot in soft lighting and muted colors, creating a tranquil and serene atmosphere. The use of slow-motion and close-up shots adds to the overall calming effect of the ad.Moreover, the choice of music in the commercial is spot on. The song used is 'Weightless' by Marconi Union, which is known for its calming and sleep-inducing qualities. The combination of the soothing music, Flynn's voiceover, and the peaceful visuals makes for a powerful and effective ad.In today's digitally-driven world, it's refreshing to see a commercial promoting an app that encourages people to disconnect from their devices and relax. The message of the ad is simple yet impactful – take a break from the chaos of the world, and let Calm guide you back to a peaceful state of mind.Overall, Calm's TV spot, 'Softly Back to Sleep Meditation,' is a well-crafted and effective ad that highlights the app's ability to help people relax and fall asleep. With the perfect combination of visuals, music, and celebrity endorsement, this commercial is sure to catch the attention of viewers and encourage them to give the Calm app a try. So, the next time you find yourself struggling to fall asleep, remember to 'let go of the day and drift off to sleep' with Calm.ProductsCalm AppAvailable AtApp Store, Google Play
- advertisement spot 2024