VIDEO bvlgari ARA PACIS REVAMPING TV commercial 2021 • Bringing new light to the Ara Pacis, an iconic monument from the Antique Rome Bvlgari contributed to the revamping of the Ara Pacis lights, with a new lighting system which will upgrade the visual quality of the monument and the perception of its architectural spaces. This renovation also represents a major step forward in sustainability and energy saving, in compliance with recent European directives – the new lamps have reduced the electricity consumption by one seventh, consequently cutting down on management costs. “We are proud to have contributed to this project, which wonderfully combines beauty and energy efficiency” said Bvlgari CEO Jean-Christophe Babin. “As jewelers, we are aware of how important light is in enhancing the beauty of nature and the treasures of history, as in this case.” This project follows major Bvlgari's patronage initiatives preserving and enhancing the Rome’s artistic and cultural heritage, such as the Spanish steps, the Caracalla’s mosaic floors in the Western Gymnasium and the archaeological site of Area Sacra in Largo Argentina. #Bvlgari #Patronage #Rome- advertisement spot 2021
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