It was an easy call months before Super Bowl 50 that fast-rising Amy Schumer would star in at least one Super Bowl ad. Bud Light smartly made it theirs, replacing prior years' unfamous people in surprise scenarios ("Real Life Pac-Man," "Epic Night") to deploy stars this time around, with a script no less. The result is a pretty funny bit pegged to the year's presidential election, complete with caucus-size sexual innuendo that's surprising for the Super Bowl but not for CBS, home to that year's game but also "Two Broke Girls." (It turned out not to be shocking for the presidential race, either, once Donald Trump defended the size of his penis during a GOP primary debate that March.) The campaign marked the debut effort for Bud Light by Wieden & Kennedy New York, which won the account the summer before, and came as Anheuser-Busch InBev's most important U.S. brand sought to reverse a sales slump. Schumer and Rogen were joined by actor Michael Pena in the spot, and the campaign eventually included other celebrities such as UFC fighter Ronda Rousey. Bud Light released the ad on Feb. 3, the Wednesday before the game. #BudLight #BudLightParty #Party #TheIssues #Inspirational #Quotes #drink #abancommercials- advertisement spot 2016
Notes for 197 Party - Amy Schumer
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