BMW Commercial Designing the Sound of Electric Cars: Vision M Next spot commercial 2024

VIDEO BMW Designing the Sound of Electric Cars: Vision M Next TV commercial 2020 • 00:00 I'm Mariana van Zeller I'm on a journey 00:02 with BMW to see what the future of 00:04 innovation will look like this is a 00:07 story of what's next really what the 00:11 electric engine is it's a tabula rasa 00:13 it's a blank sheet and we can actually 00:15 influence the way the world is going to 00:17 sound so the question from you is how do 00:22 you start to consume it something that 00:24 it doesn't exist 00:29 my name is Franz Vitaly 00:32 I am an acoustic engineer and a sound 00:35 designer at B&W; I am responsible for 00:39 some cycles for instance if you don't 00:42 fasten your seat belt 00:43 or if you want to turn left tick-tock 00:47 sound and now I'm composing a sound that 00:51 inform people that an electric vehicle 00:53 is approaching why is sound important in 00:58 electric cars why not just have it be 01:01 silent silence is beautiful the problem 01:03 is that this could be dangerous sound in 01:07 this case is information to inform 01:08 people that the car is approaching so 01:11 how do you do all that how do you 01:12 accomplish all of that I begin in my 01:16 process of consuming sound always from 01:19 an app store space because to me the 01:21 important thing is it's about the change 01:23 of perspective then you get better 01:26 consciousness about sound 01:29 to create these new sounds Renzo and BMW 01:32 are now working alongside film composer 01:34 Hans Zimmer Renzo and I make a very good 01:38 team anything and everything that is an 01:41 interesting sound to us as permissible 01:44 can you show me some examples of some of 01:46 the sounds of France I mean these you 01:47 know these are just some of the smallest 01:50 of experiments you can tell the 01:54 acceleration 01:59 there's a dnh of BMW that needs to be 02:02 represented not only the vehicle but 02:05 also the history of the brand that 02:07 brings elegance in the streets we can 02:11 actually influence the way the world is 02:12 going to sound it's not ultimately only 02:17 about the son of a car it's more about 02:20 our possibility of expression not every 02:24 journey has an end join me for another 02:26story as BMW innovation - advertisement spot 2020