Bershka Music presents a mesmerizing audiovisual experience with Ela Minus, a Colombian artist known for her complex electronic sounds and hardware-only approach to music production. The video, titled "Tiempo Definido por la Presencia de Luz" (Time Defined by the Presence of Light), showcases a live performance of her track in a minimalist, circular concrete setting that emphasizes the industrial and atmospheric nature of her music.
This collaboration is particularly relevant to fans of avant-garde electronic music and "dark-pop." By filming in a 360-degree environment with visible wiring and raw aesthetics, Bershka Music highlights the authenticity and technical skill required for Ela's "bright-noise" sound. The Ela Minus Bershka campaign bridges the gap between high-concept art and contemporary fashion, positioning the brand as a curator of cutting-edge culture. For viewers, this video offers a rare look at the tactile process of electronic composition, as Ela manipulates her synths and drum machines in real-time, creating a soundscape that is both haunting and energetic.
🌟 Section 1: What is the video about?
The video is a live performance capture of Ela Minus performing a track that blends ethereal vocals with intricate electronic rhythms.
The Setting: Filmed in a stark, circular concrete atrium with industrial wiring draped from above, creating a central "nest" for the artist and her gear [00:06].
Performance Style: Ela Minus is seen operating various analog synthesizers and controllers without the use of a laptop, highlighting her commitment to live, hardware-based production [00:15].
Vocal Layering: The track features Spanish-language lyrics focused on themes of light, time, and presence, delivered through a delicate yet powerful vocal style [01:28].
🎯 Section 2: Main Message or Purpose
The primary objective of this video is to showcase the unique talent of Ela Minus as part of the Bershka Music series. It serves to promote the intersection of music and fashion, providing viewers with an artistic performance that feels more like an "installation" than a traditional music video. The value lies in the raw, unedited feel of the performance, proving the artist’s capability to create complex auditory worlds in a single take.
📊 Section 3: Key Video Data
| Element | Detail |
| Video Title | ELA MINUS - TIEMPO DEFINIDO POR LA PRESENCIA DE LUZ |
| Author / Channel | BERSHKA |
| Publication Date | February 25, 2026 |
| Duration | 3:39 |
| Category | Music / Electronic |
| SEO Keywords | Ela Minus, Bershka Music, Electronic Live Performance, Bright Noise |
🎁 Section 4: Reasons to Watch
Mastery of Hardware: Witness Ela Minus manipulate a vast array of synthesizers and patch cables without a computer in sight [00:30].
Immersive Cinematography: Enjoy the 360-degree overhead shots that reveal the complex geometry of the performance space [00:47].
Unique Soundscape: Experience a track that perfectly balances industrial aggression with melodic, atmospheric vocals [02:11].
🔑 Suggested Keywords
Primary: Ela Minus Bershka Music
Variations: Ela Minus Live Performance, Tiempo Definido por la Presencia de Luz, Bershka Music Artist Series
Related: Colombian Electronic Music, Analog Synth Live, Hardware Only Techno
✨ Conclusion
Ela Minus’s performance for Bershka Music is a powerful reminder of the physical beauty in electronic music. By stripping away the digital interface and performing in such a raw environment, she creates a moment that truly feels "defined by light."
