What is the background song in the Reebok training commercial?

Reebok is undergoing one of the most significant creative transformations in its modern history. After years of shifting brand direction, the company has returned to its roots — sport, culture, and community — but with a sharper, more contemporary identity. This new era is defined not only by bold visuals and athlete partnerships, but also by a renewed focus on music as a storytelling tool.

Across its latest campaigns — Sport Is Everything, the Nano X4/X5 Training Series, and Born Classic — Reebok uses sound in a way that feels intentional, emotional, and culturally grounded. These ads have sparked a wave of online curiosity, especially around one recurring question:

What is the background song in the new Reebok training commercials?

The answer depends on the campaign. Some feature well‑known artists, others use custom‑produced instrumental tracks, and some blend lifestyle and sport through celebrity collaborations. But all of them share a common purpose: to express Reebok’s new identity through sound.

This article breaks down the music behind each campaign, explains why Reebok chose these tracks, and explores how music is shaping the brand’s voice in 2025–2026.

Reebok’s New Musical Identity: Why Sound Matters More Than Ever

Before diving into each campaign, it’s important to understand why Reebok is using music so strategically.

For decades, Reebok has existed at the intersection of sport and culture. From aerobics in the 80s to hip‑hop in the 2000s, the brand has always been tied to movements — both physical and cultural. But in recent years, Reebok’s identity became fragmented. The company needed a clear, unified voice.

Music became the solution.

Why music is central to Reebok’s new direction

• Music creates emotional connection A beat, a voice, or a rhythm can communicate identity faster than visuals alone.

• Music bridges sport and culture Reebok wants to be seen not just as a performance brand, but as a cultural one.

• Music appeals to younger audiences Gen Z and Gen Alpha respond strongly to artist‑driven campaigns.

• Music differentiates product categories Training, lifestyle, and heritage each get their own sonic identity.

• Music makes ads memorable A strong soundtrack increases brand recall and shareability.

With this context in mind, let’s break down the music behind each campaign.

🎧 1. Reebok – Sport Is Everything (ft. Tobe Nwigwe & Angel Reese)

Video:

Sport Is Everything is the flagship campaign of Reebok’s global relaunch. It’s bold, unapologetic, and rooted in culture. The ad feels less like a commercial and more like a manifesto — and that’s largely because of the music.

Who performs the background song?

The background track is performed by Tobe Nwigwe, the Houston‑born rapper, actor, and cultural creator known for his distinctive cadence, poetic delivery, and motivational tone.

His voice is unmistakable: deep, rhythmic, and commanding. It gives the commercial a sense of urgency and purpose.

Why Reebok chose Tobe Nwigwe

Reebok’s new brand direction emphasizes:

• Authenticity

• Cultural influence

• The intersection of sport and creativity

• Community and identity

Tobe Nwigwe embodies all of these values.

He blends hip‑hop with storytelling, and his work often focuses on empowerment, discipline, and cultural pride — themes that align perfectly with Reebok’s message that sport is everything.

Athletes featured in the campaign

The ad includes a diverse lineup of cultural and athletic figures:

• Angel Reese — basketball star and cultural icon

• Shakur Stevenson — world‑class boxer

• Justin Fields — NFL quarterback

• Anuel AA — musician and global figure

Their presence reinforces the idea that sport is not just competition — it’s identity, movement, and culture.

Musical style of the ad

The soundtrack features:

• Heavy bass

• Spoken‑word rhythm

• Hip‑hop influence

• Motivational tone

• A manifesto‑like cadence

The track feels like a rallying cry — a call to action for athletes, creators, and communities.

Why this music matters

Tobe Nwigwe’s voice gives the campaign:

• Authority

• Cultural depth

• Emotional resonance

• A sense of movement and purpose

It signals that Reebok is not just returning to sport — it’s returning to culture.

🏋️ 2. Reebok Nano X4 / X5 – Training Series

Video:

The Nano series is Reebok’s flagship training shoe line, designed for functional fitness, CrossFit, and high‑intensity workouts. These ads look and feel different from Sport Is Everything — and the music reflects that.

Who sings the background song?

There is no singer.

The soundtrack is a custom instrumental training score created specifically for the Nano X4/X5 series.

Why Reebok uses instrumental music here

The Nano ads focus on:

• Movement

• Technique

• Performance

• Athletic precision

• Product features

Because of this, the music is crafted to:

• Match the tempo of workouts

• Highlight explosive movements

• Keep attention on the athletes

• Create intensity without distraction

Instrumental tracks are common in training campaigns because they blend seamlessly with fast‑cut visuals and product demonstrations.

Musical characteristics

The soundtrack includes:

• Fast electronic beats

• Percussive drops

• Minimal melody

• High‑energy pacing

• Cinematic training atmosphere

The music feels like something you’d hear during a high‑intensity interval session — clean, rhythmic, and motivating.

Why this matters for Reebok’s identity

The Nano line is all about performance. By using instrumental music, Reebok reinforces the idea that the product — and the athlete — is the star.

The music supports the message without competing with it.

🎤 3. Reebok – Born Classic (ft. Karol G)

Video:

Born Classic is part of Reebok’s lifestyle and heritage category, celebrating the brand’s iconic silhouettes and cultural legacy. This campaign features global superstar Karol G, one of the most influential Latin artists in the world.

Who sings the background song?

The background track is performed by Karol G.

Her voice and musical style give the ad a confident, stylish, and culturally rich tone. The campaign positions Reebok Classics as more than sneakers — they’re symbols of identity, attitude, and self‑expression.

Why Reebok chose Karol G

Karol G represents:

• Global Latin culture

• Streetwear influence

• Female empowerment

• A massive international fanbase

• A blend of music, fashion, and identity

Her presence elevates Reebok Classics into the world of music, fashion, and lifestyle.

Musical style of the ad

The soundtrack features:

• Latin urban rhythm

• Smooth reggaeton influence

• Confident, stylish tone

• Warm, rhythmic energy

The music reinforces the idea that Reebok Classics are timeless — “born classic, worn for life.”

Why this matters for Reebok’s identity

Reebok is positioning itself as a brand that understands culture, not just sport. Karol G’s involvement signals that Reebok Classics are part of global streetwear and music culture.

🎵 How Reebok Uses Music to Shape Its Brand Identity

Across these three campaigns, Reebok’s musical strategy becomes clear. The brand is no longer relying on generic gym tracks or anonymous background music. Instead, it uses sound to express emotion, identity, and culture.

1. Artist‑driven storytelling

Reebok collaborates with artists whose voices strengthen the message:

• Tobe Nwigwe → Sport as culture

• Karol G → Lifestyle and identity

These partnerships make the ads feel authentic and culturally relevant.

2. Different sound for different product categories

Reebok tailors the music to the purpose of each campaign:

• Training (Nano X4/X5): Instrumental, high‑intensity, performance‑driven

• Sport Is Everything: Hip‑hop, motivational, cultural

• Born Classic: Latin, stylish, lifestyle‑oriented

This helps each product line speak to its audience more clearly.

3. Emotional connection over product promotion

Reebok’s new direction focuses on:

• Identity

• Culture

• Movement

• Community

Music becomes a storytelling tool, not just a background element.

4. Global resonance

Reebok’s campaigns are designed for worldwide audiences, so the music must feel:

• Universal

• Motivational

• Culturally authentic

This is why the brand mixes instrumental tracks with artist‑driven anthems.

5. A unified brand voice

Despite the differences in genre, all three campaigns share a common thread:

• Bold

• Rhythmic

• Emotionally charged

• Culturally grounded

Reebok is building a sonic identity that feels modern, confident, and connected to real people.

📝 Final Answer: What Is the Background Song in the Reebok Training Commercial?

Here is the clear breakdown:

Reebok – Sport Is Everything

Background song: Performed by Tobe Nwigwe

Reebok Nano X4 / X5 Training Series

Background song: No singer — instrumental training score

Reebok – Born Classic

Background song: Performed by Karol G

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