Bershka Commercial CUTE UTOPIA Spot

VIDEO Bershka CUTE UTOPIA TV commercial 2024 • The cutecore trend according to BERSHKA Jamie Reid once again teams up with the brand for its newest campaign. British creative director Jamie Reid is back for a second collab with BERSHKA, bringing a fresh perspective on the latest TikTok trend. While his first editorial for BERSHKA took a deep dive into the season’s hottest trends, he now delves into the trendy aesthetic know as “cutecore”. Like all of today’s trends, cutecore has no hard-and-fast rules, but it does have a source (the kawaii phenomenon) and a place where it has blown up in popularity (social media). Cute is a celebration of the concept of adorableness and childlike nostalgia, the cutecore trend incorporating hyper-feminine elements such as white and soft pastels, lace, and Victorian vibes. Jamie Reid is an Essex-born, London-based creative director and graphic designer who has worked with the UK’s most cutting-edge publications. An admirer of the subcultures of the 80s and 90s that still influence and shape trends, Reid’s is one of the industry’s key perspectives for knowing how to predict interests and identify the ways in which youth culture communicates.

---

Kérastase FUSIO-DOSE | In Salon Protocol ft @hovigetoyanparis6479
Kérastase PREMIÈRE | Interview ft. @hovigetoyanparis6479
Ferrari A special delivery in the making
Volvo FH16 with D17 engine
Xbox For the toughest of challenges

---

Some articules for you

Guía completa de préstamos de 500 pesos sin Buró en México: costos reales y uso responsable

En México, cuando ocurre una emergencia de salud, el coche se descompone o simplemente no alcanza para cubrir un recibo urgente

Phdream Promotions and Bonuses: A Complete Guide for Players

One of the biggest attractions of any online casino or betting site is the range of promotions and bonuses it offers. Players love extra value

How to Fix Microsoft Store App not sending Verification Codes

The online betting and gaming market in Bangladesh is growing quickly, and platforms like BK33 are at the front of this change.

Motion Picture Film is Back: Why ECN-2 Developing is Crucial Today

Discover why ECN-2 developing is reviving motion picture film. Explore the benefits and techniques that bring film back to life!

The Future of Interactive Fiction: Are Traditional Novels at Risk

Explore the future of interactive fiction and discover if traditional novels are at risk. Dive into the evolving landscape of storytelling today!

Data Migration During M&A: How to Not Break Everything

Data migration during mergers and acquisitions can wreck systems if done wrong. Here’s how to migrate accounts and data without triggering chaos or compliance issues.

The New Era of Retail Logistics: Innovations by Supply Chain Consulting Company in the USA

Retail in the USA has never been more thrilling or more challenging. From same-day deliveries to curbside pickups