VIDEO bershka Custom Lab TV commercial 2022 • Bershka presents CUSTOM LAB, an innovative initiative to customise garments and accesories where you yourself can decide how to place prints or embroidery, among other details. Committed to co-creation, Custom Lab has become a laboratory of ideas where you decide what your garment will be like based on your style and way of expressing yourself. We currently have Denim Lab, a customisation process where you can choose the print of your favourite denim garment from several licenses and prints. With CUSTOM LAB, we are adding other options for creating and customising, coexisting with Denim Lab. This time, we are offering the chance to embroider several garments with different ideas like choosing your initials and placing them on different parts or a wide variety of motifs and small graphics ranging from a dark style to zodiac signs. Lastly, there are licenses: In this first drop, you can embroider your favourite garment with the emoji that best represents your 2022 mood. Bershka wants to keep promoting the world of co-creation with this new project that will continue to expand with new ways to customise and new garments. In future CUSTOM LAB drops, we will also have other collaborations with some of today’s coolest artists. CUSTOM LAB will be available on the Bershka app starting on 11 March.- advertisement spot 2022
Notes for 93 Custom Lab
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