Bank of America TV Spot, 'Boston Marathon: Reasons to Run'Check out Bank of America's TV commercial, 'Boston Marathon: Reasons to Run' from the Banking & Payments industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.The Boston Marathon is not just any ordinary race - it is a symbol of strength, resilience, and determination. And in the latest TV spot by Bank of America, titled 'Boston Marathon: Reasons to Run,' these qualities are highlighted as the company celebrates its partnership with this iconic event.The commercial begins with a young girl lacing up her running shoes while her mother watches proudly. As she heads out for a run, we see various people of all ages and backgrounds preparing for the Boston Marathon. From a young boy stretching on his front porch to a group of friends running together, each person has their own unique reason for participating in the race.But in the midst of all these individuals, one thing remains constant - Bank of America. As the official sponsor of the Boston Marathon, the company has been supporting this event for over 15 years. And through this ad, they aim to showcase the reasons why people choose to run this grueling 26.2-mile race.The background music, a cover of the song 'Reasons' by Earth, Wind & Fire, adds a powerful and emotional touch to the commercial. The lyrics, 'The reasons that we're here, the reasons that we fear, our feelings won't disappear,' perfectly capture the essence of the Boston Marathon - it is not just a physical challenge, but also a mental one. And Bank of America, with its message of 'The Power to be There,' encourages and supports these runners every step of the way.The commercial also features some familiar faces, like American long-distance runner Des Linden and Boston Marathon race director Dave McGillivray. Both of them have been associated with the marathon for many years and are seen as icons in the running community. Their presence in the ad adds credibility and authenticity to Bank of America's partnership with the Boston Marathon.But it's not just about the elite runners or the big names in the marathon world. Bank of America also pays tribute to the everyday heroes - the nurses, teachers, and first responders who participate in the race. These individuals are a true reflection of the spirit of the Boston Marathon - ordinary people doing extraordinary things.Apart from showcasing the reasons why people choose to run the Boston Marathon, the commercial also sheds light on the impact of Bank of America's partnership on the local community. Through its fundraising initiatives, the company has raised millions of dollars for various charities and non-profit organizations in Boston. This not only adds to the significance of the race but also highlights Bank of America's commitment to giving back to the community.In conclusion, Bank of America's TV spot, 'Boston Marathon: Reasons to Run,' is a powerful and inspiring tribute to this iconic event. It celebrates the spirit of the marathon and the reasons why thousands of people come together to run it each year. And with its message of 'The Power to be There,' Bank of America not only showcases its partnership with the Boston Marathon but also its dedication to supporting and empowering individuals to achieve their goals.AgencyHill Holliday ... Agency, Hill Holliday ... Creative Agency, TPN ... Digital Agency, Starcom ... Media Agency
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