Asics Commercial ISS | Episode 5 - Personalization 2025

VIDEO asics ISS | Episode 5 - Personalization TV commercial 2022 • Norihiko Taniguchi of the Future Creation Division at ASICS Institute of Sport Science answers the intriguing and also complex question of: How can we create products that go beyond people’s imagination? ASICS wants to meet people’s needs on an individual basis, servicing customers in the best ways possible as well as creating products like the best shoes that go beyond their imagination. But what is personalization when it comes to manufacturing technology and manufacturing shoes that fit perfectly? ASICS shoes must be a perfect fit for all our customers on an individual basis—that’s a crucial element. Capturing the shape of the foot and delivering a perfectly fitting pair of shoes or sneaker fit within the same day... that’s the kind of service ASICS hopes to offer every customer worldwide. When it comes to ASICS’ unique knowledge and capabilities, ASICS thinks about personalization or custom running shoes consisting of three technologies. The first is capturing technology. The next up are technologies for remodeling. Manufacturing technology is the third focus point. Capturing technology enables anyone with a smartphone to measure a 3D model of their own foot. ISS is now developing a technology to predict a proper alignment of foot shape and remodel the original foot shape to the ideal shape. ASICS has gained a vast stock of knowledge by communicating with consumers to understand their needs now and to anticipate them in the future as well. The remodeling technologies are very unique to ASICS. Manufacturing technologies is an area where ASICS is truly strong particularly because ASICS brings the very latest technologies, such as additive manufacturing, to the mix. When it comes to ASICS’ vision of personalization, grasping and projecting what’s best for a specific individual and remodeling the shoes to be exactly what that person needs is so important. That’s the vision and mission ASICS wants to realize for every athlete. If ASICS is providing the best product for every person, they could end up with an infinite variety of shoes! Meeting individuals’ needs and demands and making products that exceed expectations are also crucial.- advertisement spot 2022