Asics Commercial ISS | Episode 4 - Personalized Coaching 2025

VIDEO Asics ISS | Episode 4 - Personalized Coaching TV commercial 2022 • ASICS Institute of Sport Science asks the question: How can we get people to stick with sports? Nao Hirakawa, from the Digital Content Division, Digital Science Research team at ASICS Institute of Sport Science dives in to answer questions about this and how it’s connected to personal training, virtual personal training, what running coaching means for proper running form and more. Through digital services, ASICS wants to create a world where everyone has access to personalized coaching, wherever and whenever they want. Nao Hirakawa’s responsibilities in the development process include quantifying runners’ movements—including appropriate form when running—and evaluate their characteristics. You need special equipment and data to analyze running form, which is typically only available to a limited number of people. Nao Hirakawa wanted to find a way ASICS could capture a detailed picture of all those characteristics. The coaching service, which measures running form, is based on the results of the particular research performed at ASICS Institute of Sport Science. When it comes to digital technology, what impact will it have on the world of sports? What impact will it have on the future of running coaches and personal coaches? Of the pursuit of a lifelong connection to fitness and sports? Understanding and thinking about that relationship now and in the future is key to the philosophy at the Digital Science Research team at ASICS Institute of Sport Science. Through digital services, ASICS wants to create a world where everyone has a lifelong connection to sport. However, whether they’re reaching their goals or they need to reassess, we want to be supportive wherever they are on their journey to embrace the ‘Sound Mind, Sound Body™’ philosophy. But if you collect every possible kind of data on running form and how to run, people can be provided with personalized feedback that recognizes their value as individuals and their own pursuit to better running form. Nao Hirakawa and the team at ASICS want to create digital services that have a human warmth that goes beyond the digital and into the future of personal training and a personalized coaching experience for everyone.- advertisement spot 2022