VIDEO ASICS GLIDERIDE™ | GETTING TIRED JUST GOT HARDER TV commercial 2019 • ASICS makes groundbreaking energy saving GUIDESOLE™ technology available to more runners with the launch of newest shoe, GLIDERIDE. To demonstrate what energy saving really means for runners, ASICS put the theory to the test in a unique race on the Bonneville Salt Flats, Utah where 22 runners explored the energy saving technology with the ultimate battle against themselves in a race without a finish line. 00:01 ON SCREEN: A RACE WITHOUT A FINISH LINE There’s no finish line. 00:04 It’s gonna be a battle against yourself. 00:06 ON SCREEN: 22 RUNNERS BONNEVILLE SALT FLATS, UTAH, USA 00:08 The idea is to see, with the help of the technology in the shoes, 00:12 ON SCREEN: PROFESSOR SAMUELE MARCORA, SPORT SCIENTIST if they can go further than what they think they can 00:19 It’s incredible. 00:20 It’s one of the only places you can truly close your eyes and 00:22 ON SCREEN: CLAYTON YOUNG, ASICS ELITE ATHLETE, USA focus on being smooth, relaxed 00:26 ON SCREEN: ANDREW EAST,PROFESSIONAL AMERICAN FOOTBALL PLAYER, USA The way they structured this race 00:28 equalised everyone’s muscle and cardio components 00:31 ON SCREEN: LIZ MCCOLGAN, 10,000M OLYMPIC MEDALLIST AND FORMER WORLD CHAMPION, UK It’s just like a rollercoaster ride, you know, 00:33 one minute you feel great the next you feel tired, 00:36 it’s how you get yourself through it 00:38 I really did think that the shoes helped a lot 00:41 with the efficiency of my running 00:42 It just felt like I had that extra push off, 00:44 ON SCREEN: WAYNE BRIDGE, FORMER PROFESSIONAL SOCCER PLAYER, UK the way it just rocks you onto your toes 00:49 ON SCREEN: WHEN WE REMOVED THE FINISH LINE 00:51 ON SCREEN: 71% OF RUNNERS RAN FURTHER THAN PREDICTED 00:51 ON SCREEN: 71% OF RUNNERS RAN FURTHER THAN PREDICTED Four hours!? 00:53 It didn’t seem like four hours it seemed like ninety minutes! 00:55 POWERED BY GLIDERIDE™ I’m amazed. Haha 00:58 ON SCREEN: WHAT’S YOUR DISTANCE? 00:59 ON SCREEN FIND OUT MORE ASICS.COM ©2019 ASICS Corporation. All rights reserved. - advertisement spot 2019
Notes for 211 GLIDERIDE™ | GETTING TIRED JUST GOT HARDER
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