Asics Commercial #FitnessExplorer - ASICS X Mita GEL KENUN SHINKAI 2025 Spot

VIDEO ASICS #FitnessExplorer - ASICS X Mita GEL KENUN SHINKAI TV commercial 2017 • ASICS X Mita GEL-KENUN SHINKAI Mita Sneakers has become one of the most renowned sneaker shops in Tokyo and designer of sought after collaborations. A long time partner with ASICS TIGER and ONITSUKA TIGER, now, for the first time, Mita Sneakers is joining forces with the ASICS Brand creating a special edition GEL-Kenun. “GEL-Kenun Shinkai” is inspired by two Japanese words: “Kenun,”meaning “Cirrus” the highest cloud in the sky and “Shinkai,” meaning deep sea. The upper takes design cues from the legendary gigantic shark “MEGALODON,” that lived in the deep sea. Mita Sneaker Creative Director, Mr. Kunii (Shigeyuki Kunii), keeps with Mita Sneaker’s policy of streetwear as counter culture, precise design, and rich story telling. “DEEP SEA ATTACK” gradation color captures the anticipation of a gigantic shark lurking in the deep sea poising for the attack. The upper features shark skin mesh, dark blue sublimated print and pale white midsole to emulate the shark body. A shark bitten ASICS Stripe, reflective heel tape, glow-in-the-dark sprayed midsole and blue Pad GEL give this Mita X GEL-Kenun the strength and grace of the “MEGALODON.”.

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