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Finding the song from a Bose QuietComfort commercial can be a challenge because the brand frequently refreshes its campaigns with different tracks to match its "Sound is Power" aesthetic. As of early 2026, there are three primary songs used in the most recent QuietComfort and QuietComfort Ultra advertisements.
The most prominent song in the 2025–2026 "Music Deserves Bose" brand anthem is a lush, orchestral version of "You’re All I Need to Get By" performed by Aretha Franklin with The Royal Philharmonic Orchestra.
The Anthem of the QuietComfort: Aretha Franklin
For the flagship "Music Deserves Bose" campaign, Bose chose a track that emphasizes emotional resonance over technical specs. The version of "You’re All I Need to Get By" (originally a Motown classic by Marvin Gaye and Tammi Terrell) used in the ad comes from the 2017 album A Brand New Me.
Why This Song?
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The Metaphor: The lyrics act as a metaphor for the relationship between a listener and their music—emphasizing that for true music lovers, "Bose is all you need."
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The Contrast: The commercial uses silence and "boring" ambient noise, which then swells into Aretha's powerful vocals once the QuietComfort headphones are turned on.
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Humanized SEO: This track targets "Legacy" music fans and younger listeners alike by bridging classic soul with modern, high-fidelity orchestral production.
Other Songs in Current Bose Advertisements
If you aren't hearing Aretha Franklin, you are likely watching one of the athlete-led or creator-led spots for the QuietComfort Ultra or Ultra Open Earbuds:
1. The Anthony Edwards / Donald Glover Spots
In the high-energy "Sound is Power" vignettes featuring NBA star Anthony Edwards or actor/musician Donald Glover (Childish Gambino), the music is a legendary hip-hop track:
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Song: "Paid in Full" by Eric B. & Rakim.
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The Vibe: Its iconic bassline is used to showcase the deep, immersive bass capabilities of the Ultra line.
2. The "Hear It All. All the Time." Campaign
Featuring a global cast including Tyla, Central Cee, and Lisa (from BLACKPINK), these ads often use:
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Song: "Water" by Tyla.
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The Vibe: This viral hit highlights the "fashion-forward" and social nature of the Ultra Open Earbuds, focusing on Gen Z appeal.
3. The "Pause For Nothing" Spot
Featuring tennis star Coco Gauff, this commercial uses a gritty, rhythmic track:
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Song: "Gorilla" by Little Simz.
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The Vibe: Focused on intensity and concentration during training.
Watch the Bose Commercials and Listen to the Tracks
Check these official YouTube links to identify the specific ad you saw:
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Bose Brand Anthem | Music Deserves Bose (Aretha Franklin):
Watch YouTube video
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Sound Is Power | Featuring Anthony Edwards (Eric B. & Rakim):
Watch YouTube video -
Bose x NME: C25 Mixtape | Parcels "Summerinlove":
Watch YouTube video
The Tech Behind the Music: 2026 Features
In these ads, the music isn't just background noise—it’s a demonstration of Bose Immersive Audio. Here is how the 2026 QuietComfort line handles these specific tracks:
| Model | Primary Ad Focus | Sound Enhancement |
| QuietComfort Ultra Headphones | Aretha Franklin / Donald Glover | Uses CustomTune technology to calibrate the orchestra to your ear canal. |
| QuietComfort Ultra Earbuds | Tyla / Central Cee | Features "Immersive Mode" which makes the music feel like it's in the room, not in your head. |
| Bose Ultra Open Earbuds | Coco Gauff | Allows for high-energy training music while maintaining situational awareness. |
FAQ: Frequently Asked Questions
Q: Did Bose release a mixtape for these commercials?
A: Yes! In late 2025, Bose partnered with NME to release the "C25 Mixtape," featuring exclusive live sessions from artists like Parcels and Laufey, which are often teased in social media ads.
Q: Who is the girl in the Bose "Vibing" ad?
A: That is Tyla, the South African singer known for the hit "Water." She became a global brand ambassador for Bose in 2024 and 2025.
Q: Can I get the QuietComfort headphones in the colors seen in the ads?
A: The "Moonstone Blue" and "Diamond 60th Anniversary" colors are limited editions frequently seen in the 2024–2026 television spots.
Final Thoughts
Whether it’s the soulful power of Aretha Franklin or the modern drill-pop of Central Cee, Bose uses music to prove that sound is more than just a vibration—it’s a mood. If you’ve found the song you were looking for, give it a listen on a pair of QuietComforts to hear it the way the directors intended.
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