What is the song in the new iPhone 17 Pro commercial?

Every year, Apple doesn't just launch a phone; they launch a soundtrack. The iPhone 17 Pro campaign has been particularly musical, utilizing a blend of soulful classics and modern rap to highlight the device's new "Cosmic Orange" finish and professional filmmaking capabilities.

If you’ve been humming a tune after seeing the latest Apple spot, you're likely hearing one of the two primary tracks currently dominating the iPhone 17 Pro marketing cycle in early 2026.

The Soulful Choice: "Come Rain or Come Shine"

In the flagship cinematic commercial titled "Cinematic Power" (directed by Seb Edwards), Apple leans into a timeless vibe. The song is a classic 1959 recording of "Come Rain or Come Shine" by Connie Francis.

Why this song?

The lyrics—originally written by Johnny Mercer and Harold Arlen—perfectly underscore the ad's narrative. The commercial shows a film crew using the iPhone 17 Pro in extreme weather conditions, including mud, snow, and rain. The message is clear: whether in "rain or shine," the phone's new Ceramic Shield 2 and rugged unibody are built to withstand professional filmmaking rigors.

The Modern Anthem: "I AM (Reborn)"

For the more high-energy, social-media-focused spots (like the "Beyond the Frame" series), Apple has tapped into the soulful, rhythmic world of Greentea Peng. The featured song is "I AM (Reborn)."

The "Vibe" Shift

While Connie Francis brings the prestige and durability angle, Greentea Peng brings the "cool." This track is used to highlight the A19 Pro chip and the creative freedom of the new Center Stage front camera. It’s vibrant, modern, and fits the aesthetic of the new orange titanium finish perfectly.

Watch the iPhone 17 Pro Commercials (Official YouTube Links)

To see how these tracks sync with the visuals of the most advanced iPhone yet, check out the official uploads:

• iPhone 17 Pro | Cinematic (Official Connie Francis Spot):

  

  Watch YouTube video

• Introducing iPhone 17 Pro | Beyond the Frame:

  

  Watch YouTube video

• Shot on iPhone 17 Pro | A Critter Carol: 

  

  Watch YouTube video

Breaking Down the 2026 Soundscape

Apple’s musical strategy for the 17 Pro is split between "Heritage" and "Future."

Commercial Theme	Song Title	Artist
Durability / Filmmaking	"Come Rain or Come Shine"	Connie Francis
Creativity / Speed	"I AM (Reborn)"	Greentea Peng
Verizon Promo (Spanish)	"Chantaje"	Shakira feat. Maluma
Holiday / Winter 2025	"Party at My House"	Inspector Spacetime

FAQ: Everything You Want to Know About the Ads

Is there an "Orange" iPhone 17 Pro?

Yes! The trending "Cosmic Orange" titanium finish is the flagship color for the 17 Pro series, frequently shown off in the Greentea Peng-backed commercials.

Where can I find the full playlist?

Apple maintains an official "Apple Music: Commercials" playlist that is updated in real-time. You can find "I AM (Reborn)" and "Come Rain or Come Shine" right at the top.

 

 

Who directed the "Cinematic" ad?

The ad was directed by Seb Edwards and produced by Park Pictures, the same team behind some of Apple's most award-winning "Shot on iPhone" content.

 

 

Final Thoughts: A Symphony of Specs

Whether it’s the nostalgic strings of a 1950s legend or the bass-heavy rhythms of a London soul star, Apple uses music to humanize their technology. The iPhone 17 Pro isn't just a tool; according to the music, it’s a companion that’s ready for any weather and any creative spark.

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