Where was the Kohl's Fall Fashion commercial?

As the leaves start to turn and the air gets crisp, there's one thing you can count on: the arrival of Kohl's stunning Fall Fashion campaign. The Kohl's "Fall for It" Fashion campaign for 2025 is here, filling our screens with rich colors, cozy layers, and the undeniable feeling of a new season beginning. It’s a ritual that signals it’s time to swap out sandals for boots and iced coffee for something warm.

But as you watch the models stroll down picturesque, leaf-covered streets, you might find yourself asking a question: Where was this beautiful commercial filmed? The answer might surprise you. It's not a quaint town in New England, like a postcard from Vermont or Massachusetts. Instead, it's the vibrant, versatile filmmaking hub of Vancouver, Canada.

The Magic of Vancouver: Standing In for Classic America

The primary commercial for the "Fall for It" campaign, titled simply "Fall for It" Fashion, is a visual love letter to autumn. It captures the essence of a classic American city or town in the fall—the golden hour light casting long shadows, the charming brick storefronts with awnings, the perfect, satisfying crunch of leaves underfoot. It’s the kind of place that feels both timeless and deeply familiar, even if you've never been there.

This idyllic setting was not found, but meticulously created in Vancouver, a city that has become a favorite backdrop for filmmakers (you've seen it stand in for everything from New York City to Seattle in countless TV shows and movies) because of its incredible versatility. Vancouver can transform into almost any North American city, and for this campaign, it was dressed to perfection to evoke a timeless, welcoming Americana feel.
👉 [Watch: Kohl's | "Fall for It" Fashion (Official Fall Spot)] (

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The production designers and location scouts for Kohl's chose specific neighborhoods and streets in Vancouver that have the architectural bones of an older U.S. city—think Gastown with its cobblestones and historic buildings. They then added the seasonal magic: truckloads of imported autumn leaves scattered on sidewalks, clusters of pumpkins and hay bales on stoops, and warm, inviting lighting carefully placed to spill from shop windows. The result is a fantasy version of fall that feels both aspirational and warmly familiar, a place you wish you could visit.

The Fashion: "The Best of Fall" 2025 Trends

Of course, the stunning locations are just the backdrop for the real stars: the clothes. The "Fall for It" campaign is heavily focused on the key trends and color palettes that will define the 2025 season. It’s not just about selling clothing; it’s about selling a feeling and a look.

The commercial showcases a rich tapestry of textures and hues. You'll see the deep, moody tones that define autumn—think luxurious burgundy, calming forest green, vibrant mustard yellow, and timeless warm camel. These are paired with the soft, cozy fabrics we all instinctively crave as the temperature drops: chunky cable-knit sweaters, soft fleece pullovers, durable corduroy pants, and comfortable, lived-in denim.

For a deeper dive into the specific color combinations and styling ideas that form the foundation of the campaign's aesthetic, you can explore this related video. While it's an independent style guide rather than an official Kohl's production, it perfectly captures the trending looks that inspire the entire season and helps explain the "why" behind the clothes you see in the ad:
👉 [Watch: Kohl's | "The Best of Fall" (Trends 2025)] (

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The campaign’s styling is intentionally accessible and democratic. It's about putting together looks that are stylish yet comfortable, elevated yet achievable. These are outfits perfect for everything from a casual weekend trip to the pumpkin patch with the kids to a cozy dinner with friends at a local restaurant. Kohl's is emphasizing that great fall fashion isn't about rigid rules; it's about personal expression, mixing and matching, and, above all, feeling good and confident in what you wear.

A Familiar Face for the Holidays: Ellie Kemper

While the Fall campaign focuses on the season's fashion and color trends, Kohl's is also strategically looking ahead with a star-studded Holiday Campaign designed to capture the magic of the end-of-year season. And this one features a face that millions of Americans know and love: Ellie Kemper.

Best known for her roles as the delightfully cheerful Erin Hannon on The Office and the irrepressibly optimistic titular character in Unbreakable Kimmy Schmidt, Ellie Kemper brings her signature brand of sunny optimism and relatable humor to Kohl's. Her Holiday commercial is a joyful celebration of the most wonderful time of the year, focusing on the twin pillars of the season: gift-giving for loved ones and finding the perfect, festive outfits for all the parties and family gatherings.

Kemper's casting is a masterstroke of brand alignment. She embodies the warmth, genuine excitement, and heartfelt sincerity that Kohl's wants to associate with its brand during the holidays. Watching her navigate the aisles, pick out gifts, and find the perfect dress for a celebration feels less like watching a paid endorsement and more like getting help from a close friend who genuinely loves this time of year and wants everyone to feel special.
👉 [Watch: Kohl's | Holiday Campaign (with Ellie Kemper)] (

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Why Vancouver? The Filmmaker's Secret

So, why did Kohl's choose Vancouver, a city hundreds of miles from the U.S. border, to film a commercial meant to look like the American heartland? The reasons are a mix of practical economics and artistic opportunity.

Versatility: Vancouver's cityscape is a chameleon. It offers a mix of architectural styles—from historic brick buildings and cobblestone alleys to modern glass storefronts—that can easily be dressed with set design to represent countless U.S. cities without the logistical nightmare of filming on location in multiple states.
Incentives: Canada, and British Columbia in particular, offers competitive tax incentives and production rebates for film and television productions. This makes it a significantly more cost-effective choice for large-scale commercial shoots compared to many U.S. locations.
Talent and Crew: Vancouver has earned the nickname "Hollywood North" for good reason. It has a deep, experienced pool of highly skilled filmmaking professionals, from grips and gaffers to set designers and cinematographers, thanks to its status as a major production hub for decades. The quality of the final product is guaranteed to be world-class.
Weather and Light: While they can't control the weather on any given shoot day, the quality of natural light in the Pacific Northwest during the early fall can be absolutely breathtaking. The soft, diffused golden-hour glow is a cinematographer's dream and provides that warm, nostalgic feeling that makes the commercial so visually appealing.

Conclusion: A Fantasy Fall You Can Bring Home

The next time you're watching the Kohl's "Fall for It" commercial and find yourself dreaming of a perfect autumn day in a charming, unnamed town, you'll know the secret behind the scenery. That idyllic setting is the magic of Vancouver, British Columbia, transformed by the talents of set designers, location scouts, and filmmakers into the quintessential American fall backdrop.

But the best part? While the location might be a temporary film set, the fashion is real, tangible, and waiting for you. From the trending colors in the "Best of Fall" to the festive and thoughtful styles in the Holiday campaign starring Ellie Kemper, Kohl's invites you to capture that same feeling of cozy confidence, warmth, and seasonal joy and bring it home to your own closet.

Where was the Kohl's Fall Fashion commercial filmed?

The Magic of Vancouver: Standing In for Classic America

The Fashion: "The Best of Fall" 2025 Trends

A Familiar Face for the Holidays: Ellie Kemper

Why Vancouver? The Filmmaker's Secret

Conclusion: A Fantasy Fall You Can Bring Home