sings in the KFC “Finger Lickin’ Good” commercial

If you've been watching television or scrolling through social media lately, you've likely encountered a KFC commercial. But chances are, you didn't just see it—you heard it. The fast-food giant has been experimenting with an incredible range of musical styles, from alternative funk to classic country to solo piano. So, who is that voice? The answer depends entirely on which commercial you're watching.

KFC's 2025-2026 advertising campaign features not one, but several distinct musical identities. Here's your complete guide to every artist singing (or playing) in the new KFC commercials.

1. Genesis Owusu (The "No Forks Given" Campaign)

If you've seen a KFC commercial with a modern, alternative rhythm that makes you want to move, you're listening to Genesis Owusu. This Ghanaian-Australian artist has taken the music world by storm with his unique blend of funk, punk, and hip-hop, and now he's bringing that energy to KFC.

Watch the official "No Forks Given" commercial here:

Watch YouTube video

Genesis Owusu's track in the commercial, which features the memorable phrase "get inspired," perfectly captures the campaign's edgy, youthful spirit. His music is known for its raw energy and genre-defying sound, making him an unexpected but perfect choice for a brand looking to connect with a younger, more alternative audience.

Who is Genesis Owusu?

For those unfamiliar with his work, Genesis Owusu is a critical darling who has won multiple ARIA Awards (the Australian equivalent of Grammys). His debut album, Smiling with No Teeth, was praised for its fearless exploration of identity, race, and mental health—all wrapped in infectious, unpredictable beats.

In the KFC ad, Owusu doesn't just provide background music; his presence and style become part of the brand's identity. The commercial features his distinctive voice and aesthetic, signaling that KFC is paying attention to what's genuinely cool in music, not just what's commercially safe.

2. Reba McEntire (The Singing Colonel)

Now, if the commercial you're thinking of has a completely different vibe—think country music, a stage, and the Colonel Sanders himself singing to an appreciative audience—then you're watching the legendary Reba McEntire in action.

Watch the full version of Reba's KFC commercial here:

Watch YouTube video

For a shorter 30-second version, watch here:

Watch YouTube video

In this delightful campaign, Reba McEntire doesn't just sing for KFC—she actually plays the role of the Colonel. Yes, you read that correctly. The country music icon dons the Colonel's signature white suit and string tie, transforming into a singing, performing version of KFC's founder.

Who is Reba McEntire?

Reba McEntire is one of the best-selling music artists of all time, with a career spanning over four decades. Known as "The Queen of Country," she has sold over 75 million records worldwide and has won countless awards, including ACM and CMA Entertainer of the Year honors multiple times.

Her KFC commercials are pure gold because they lean into her larger-than-life persona. Watching Reba—as the Colonel—command a stage, interact with fans, and deliver that unmistakable voice is a masterclass in celebrity branding. It's unexpected, it's fun, and it respects both the KFC legacy and Reba's iconic status.

3. Marscott (The Song "Bar Breaking" in Recent Offers)

If you've seen the most recent KFC commercials from late 2025 and early 2026—the ones advertising the 10-piece buckets and "TGI Tuesday" deals—you might be wondering about the infectious beat driving the action. That track is "Bar Breaking" by Marscott.

Unlike the Genesis Owusu and Reba McEntire campaigns, Marscott doesn't appear on screen. Instead, his music provides the high-energy, modern backdrop for KFC's value-focused advertising. "Bar Breaking" has the kind of beat that makes you tap your steering wheel or nod your head while you're watching—exactly the reaction KFC wants.

The Role of Instrumental Music

Marscott's contribution highlights an important trend in advertising: the power of instrumental tracks to set a mood without distracting from the product. "Bar Breaking" is contemporary, upbeat, and slightly edgy—qualities that align perfectly with KFC's message of great food at great prices. It's the kind of music that feels current without being tied to a specific artist's persona, giving the ads a longer shelf life.

4. The Classic Music: Chopin (The "Relax" Series)

Finally, KFC has a completely different musical direction that couldn't be further from alternative funk or country showmanship. Their famous "Relax" or "Slow Motion" commercials feature no singing at all—just the elegant, timeless sound of classical piano.

The music in these ads is by Frédéric Chopin, one of the most beloved composers of the Romantic era. Specifically, KFC often uses Nocturnes or Waltzes—pieces that are delicate, introspective, and deeply expressive.

Why Classical Music?

The choice of Chopin might seem odd for a fast-food chain, but it's actually brilliant marketing psychology. These commercials show KFC food in slow motion—the crispy chicken being lifted, the biscuit being broken apart, the steam rising—all set to gentle piano. The effect is hypnotic. It elevates fast food into something almost luxurious.

By using Chopin, KFC communicates a different message: "Yes, we're fast food, but we take the quality of our food seriously." It's a sophisticated contrast that makes the ads memorable and shareable.

Why KFC Uses Multiple Musical Styles

You might wonder why KFC doesn't just pick one sound and stick with it. The answer lies in the diverse audience they serve:

Genesis Owusu speaks to younger, trend-conscious consumers who appreciate authenticity and edge.
Reba McEntire connects with country music fans and an older demographic who grew up with her music.
Marscott provides the universal, beat-driven energy that works across demographics for value messaging.
Chopin appeals to those who appreciate sophistication and quality, positioning KFC as more than just ordinary fast food.

This multi-pronged approach allows KFC to be everywhere and appeal to everyone without feeling inconsistent. The brand isn't confused—it's strategic.

Where to Experience the Full Campaign

Ready to hear all these incredible artists for yourself? Here's your KFC playlist:

Genesis Owusu – Watch the "No Forks Given" commercial for alternative energy

Reba McEntire – See the Colonel sing in both full and short versions

Marscott – Listen to "Bar Breaking" and imagine it behind those bucket deals

Chopin – Relax with the slow-motion food visuals and classical piano

The links throughout this article will take you directly to each video. Even if some are currently unavailable, they provide the official sources for when you want to experience these campaigns.

Final Thoughts

The question "Who sings in the KFC commercial?" has multiple answers—and that's exactly how KFC wants it. By embracing musical diversity, the brand ensures that no matter who you are or what you're watching, there's a KFC commercial speaking your language.

Whether it's Genesis Owusu's alternative energy, Reba McEntire's country showmanship, Marscott's modern beats, or Chopin's timeless piano, KFC has created a soundtrack that's as varied and satisfying as their menu. So the next time you hear a KFC ad, you'll know exactly who to thank for the music.