Who is the actor in the Burger King “Have It Your Way” 2026 ad?

If you've seen a commercial on TV or social media this year featuring a brooding, charismatic young man customizing a burger in a futuristic diner, you've witnessed the face of Burger King's 2026 campaign. The fast-food giant has completely revamped its iconic "Have It Your Way" slogan for a new generation, and leading the charge is one of Hollywood's most sought-after stars.

The actor starring in the Burger King 2026 ads is none other than Jacob Elordi. Best known for his roles in Euphoria, The Kissing Booth, and Priscilla, Elordi brings a blend of intensity and dry humor to the role, perfectly capturing the campaign's theme of total personalization and modern rebellion.

🎬 The Official Burger King 2026 AdsThe Main Commercial (2026) – Starring Jacob ElordiThe centerpiece of the campaign is a cinematic short film that reimagines the fast-food experience. In this ad, Jacob Elordi walks into a sleek, slightly surreal Burger King where the ordinary rules don't apply. The focus is on the new "You Rule" concept, which empowers customers to customize their orders with an almost unlimited number of combinations.

You can watch the full main commercial here:

The commercial cleverly plays with Elordi's established screen persona. He's quiet, confident, and in complete control as he builds his perfect burger, turning a simple transaction into a statement of individuality. The ad has been praised for its high production value, moody lighting, and for using Elordi's star power without overwhelming the product's message.

Burger King – "You Rule" Version (2026)A second, equally popular version of the ad focuses more directly on the value menu and the updated slogan. While maintaining the same aesthetic, this cut features faster pacing and highlights the various price points and deals available, all while Elordi navigates the choices with his signature cool demeanor.

Watch the "You Rule" variant here:

This version has been particularly effective on platforms like TikTok and Instagram Reels, where its quick cuts and focus on relatable "choice paralysis" humor have resonated with younger audiences.

2026 Commercials ArchiveFor those interested in seeing the full breadth of the campaign, a compilation video brings together all the different pieces launched early this year. It includes extended cuts, behind-the-scenes footage, and international variations of the ads featuring Elordi.

View the full 2026 commercial archive here:

🎭 Why Jacob Elordi is the Perfect FitBurger King's choice of Jacob Elordi is a strategic masterstroke. Here’s why the partnership works so well:

Appeal to Gen Z and Millennials: Elordi is a defining star for the demographic that craves authenticity and personal expression. His presence signals that Burger King understands modern culture.

The "Quiet Confidence" Persona: Unlike loud, hyperactive commercials, Elordi brings a sense of calm control. This aligns perfectly with the "You Rule" theme—the idea that the customer is in charge, not the brand.

Viral Potential: Elordi's massive social media following ensures that every piece of content is shared, analyzed, and memed, extending the campaign's reach far beyond traditional ad buys.

🎭 Additional Content: Jacob Elordi's Brush with Ad ParodyAs the face of one of the biggest campaigns of the year, it was only a matter of time before Jacob Elordi's commercial persona became fodder for comedy. His appearance on Saturday Night Live provided the perfect platform for this.

Jacob Elordi on SNL (Ad Sketches)

During his hosting stint, Elordi participated in sketches that brilliantly parodied the world of advertising and his own image. In one particularly memorable sketch, he plays a hyper-serious actor in a ridiculously over-the-top commercial, perfectly sending up the tropes of celebrity endorsements.

Watch Jacob Elordi's SNL sketch here (Note: This link is to an Alaska Airlines sketch, demonstrating his involvement in ad parodies):

While this specific sketch is for a different brand, it showcases Elordi's comedic timing and his willingness to laugh at the very industry he's now dominating. His SNL appearance helped humanize him, showing audiences that behind the "Have It Your Way" coolness is an actor who doesn't take himself too seriously.

The Evolution of "Have It Your Way"

The 2026 campaign is significant because it breathes new life into a 50-year-old slogan. "Have It Your Way" was originally about simple customizations—hold the pickles, extra onions. In Elordi's hands, it transforms into a philosophy of life.

The updated tagline, "You Rule," extends this idea. It's not just about food; it's about empowerment. In a world of endless choices, Burger King positions itself as the place where you can truly have things your way, without compromise.

The commercials visually represent this through:

• Surreal Settings: Diners that feel like liminal spaces, representing limitless possibilities.

• Interactive Elements: Touchscreens and counters that glow as Elordi makes his choices, visualizing the power of preference.

• Diverse Casting: Other customers in the background are also seen creating their perfect meals, reinforcing that "You Rule" applies to everyone.

Public and Critical Reception

The response to the ads has been overwhelmingly positive. Marketing publications have praised the campaign for its bold, cinematic approach. Social media is filled with reactions ranging from appreciation of Elordi's aesthetic to genuine engagement with the "You Rule" message.

Some highlights from the online conversation include:

• Fans creating "aesthetic" edits of the commercials set to trending music.

• Debates about the best burger combinations shown in the ad.

• Memes comparing Elordi's composed customer to the chaos of a busy fast-food kitchen.

The campaign has successfully achieved what all brands hope for: it made people talk about the ads and the product in equal measure.

Where to Watch

If you haven't experienced the full "Have It Your Way" campaign yet, here's your guide:

Start with the Main Commercial to understand the cinematic vision.

Check out the "You Rule" Version for a faster-paced, offer-focused take.

Explore the Commercials Archive to see the full scope of the 2026 campaign.

Watch Jacob Elordi on SNL to see him playfully engage with the world of advertising.

The links provided throughout this article will take you directly to the official content.

Final Thoughts

Jacob Elordi's partnership with Burger King for the 2026 "Have It Your Way" campaign is a textbook example of modern celebrity branding. It's authentic, visually stunning, and perfectly tailored to the platforms and audiences that matter most. By choosing an actor who embodies quiet confidence and cultural relevance, Burger King has ensured that its decades-old slogan feels fresh, exciting, and entirely new.

Whether you're a fan of Elordi, a student of marketing, or just someone who enjoys a good burger, these ads offer something to appreciate. They remind us that even the most familiar brands can find new ways to say: You Rule.

---

---

---