There is a certain magic that happens when a real-life couple appears together on screen. It's more than just two celebrities sharing a frame; it's the palpable chemistry, the shared history, and the unspoken understanding that comes from a genuine partnership. When that magic is captured in a commercial, it transcends advertising and becomes a cultural moment.
From recreating iconic documentary moments to celebrating anniversaries with high fashion, these five famous couples have given us some of the most memorable ads in recent history. Here's a look at the power couples who lit up our screens.
1. David and Victoria Beckham: A "Be Honest" Moment for Uber Eats (2024)
When it comes to power couples, few are as globally recognized as David and Victoria Beckham. For the 2024 Super Bowl, Uber Eats brought them together for a commercial that perfectly played on their public personas and a viral moment from their own documentary.
The ad is a brilliant piece of self-aware humor. It recreates a famous scene from the Beckham Netflix documentary, Beckham, where Victoria humbly claims her family is "working class," only for David to interrupt and ask her to "be honest" about her upbringing. In the Uber Eats version, the couple is seen navigating a series of forgetful moments, all tied to the brand's "get almost anything" message. The chemistry is undeniable. They are comfortable, playful, and completely in sync, making the ad feel less like a scripted commercial and more like a candid, hilarious glimpse into their life together.
Watch the Beckhams' playful ad:
Uber Eats Super Bowl Commercial 2024 - David & Victoria Beckham:
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The ad was an instant hit because it leveraged our collective fascination with the Beckhams while also showing they don't take themselves too seriously. It was a perfect match of celebrity, concept, and brand.
2. Beyoncé and JAY-Z: Art, Love, and Legacy for Tiffany & Co. (2021)
When two of the most influential cultural icons of all time team up with a legendary jewelry brand, the result is inevitably more than just a commercial. The "ABOUT LOVE" campaign from Tiffany & Co., featuring Beyoncé and JAY-Z, was a full-blown cultural event.
The campaign, shot by the renowned photographer and filmmaker Mason Poole, is a stunning visual masterpiece. It features the power couple in intimate, elegant settings, showcasing Tiffany's iconic jewelry, including a breathtaking, historic diamond last worn by Audrey Hepburn. But the ad goes beyond mere product placement. It is a celebration of Black love, artistic achievement, and enduring partnership. The campaign also prominently featured a rare painting by the legendary artist Jean-Michel Basquiat, titled Equals Pi, which served as a backdrop and a symbol of artistic and cultural significance.
Witness the artistic collaboration:
Tiffany & Co. "ABOUT LOVE" Campaign ft. Beyoncé and JAY-Z:
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The Beyoncé and JAY-Z campaign for Tiffany & Co. was a landmark moment. It proved that a luxury brand could align itself with contemporary culture in a way that felt authentic, powerful, and deeply respectful. It wasn't just about selling jewelry; it was about solidifying a legacy.
3. Ryan Reynolds and... The Peloton Actress? A Viral Moment for Aviation Gin
This entry is a bit different, as it features a famous couple in a wonderfully unconventional way. Ryan Reynolds, a master of meta-marketing, used his wife, actress Blake Lively, not as a co-star, but as the inspiration for a brilliant piece of reactive advertising.
As detailed in previous articles, the story involves the infamous 2019 Peloton holiday ad. When that ad went viral for all the wrong reasons, Reynolds and his Aviation Gin team sprang into action. They cast the same actress from the Peloton commercial, Monica Ruiz, in a new ad for Aviation Gin. In it, she sits at a bar with her friends, drinking gin, with the clear implication that she's escaped her treadmill-induced nightmare. While Blake Lively isn't in the commercial, the entire premise was a playful nod to the cultural conversation, a conversation that Reynolds, as a married man, was very much a part of.
See the genius reactive ad:
Aviation Gin "The Gift That Doesn't Give Back":
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This ad is a testament to the power of a modern, media-savvy couple. Reynolds's quick wit and understanding of internet culture, supported by Lively's own massive online presence, made this campaign a viral sensation. It showed that a "couple" can influence advertising even when only one of them is on screen.
4. Justin and Hailey Bieber: Celebrating Love and Legacy for Calvin Klein (CK50)
Justin and Hailey Bieber are one of the most photographed and discussed couples of their generation. So, when Calvin Klein wanted to celebrate its 50th anniversary with the CK50 campaign, featuring the Biebers was a natural choice.
The commercial, part of the brand's iconic "#mycalvins" campaign, is a joyful, intimate, and effortlessly cool celebration of their relationship. Shot in a style that feels both candid and cinematic, the ad shows the couple dancing, laughing, and being completely themselves in a variety of Calvin Klein looks. The black-and-white aesthetic adds a timeless quality, while their obvious affection for each other brings a modern, relatable warmth.
See the Biebers' celebration:
Justin & Hailey Bieber Celebrate CK50 for Calvin Klein:
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The ad was a perfect fit. Justin Bieber has a long history with the brand, and Hailey's own status as a model and fashion icon made her a natural partner. Together, they embodied the youthful, confident, and intimate spirit that Calvin Klein has always represented. It was a celebration of their love and a perfect tribute to the brand's five-decade legacy.
5. Ben Affleck and Jennifer Lopez: The Ultimate Dunkin' Power Couple (2023)
When Ben Affleck and Jennifer Lopez rekindled their romance, the world watched with bated breath. So, when Dunkin'—a brand Affleck had already brilliantly parodied—decided to bring J.Lo into the fold, it was a moment of pure marketing genius.
The 2023 Dunkin' Super Bowl commercial is an instant classic. The premise is simple and perfect: Ben is working the drive-thru window at a local Dunkin', serving coffee with his signature deadpan charm. Who should pull up to order but Jennifer Lopez? She orders an iced coffee, and the exchange is filled with playful, knowing glances. At the end, she drives off, and Ben is left to explain to his co-worker, "That's my wife."
Watch the classic Dunkin' moment:
Dunkin' Super Bowl Commercial 2023 - Ben Affleck & Jennifer Lopez:
Watch YouTube video
The ad was a cultural phenomenon. It perfectly captured the public's fascination with "Bennifer" 2.0, while also staying true to the self-deprecating, Boston-centric humor that made Affleck's previous Dunkin' ads so beloved. J.Lo's cameo was the cherry on top, turning a funny commercial into a historic pop culture moment. It proved that when a real-life power couple is willing to play along with the joke, the results can be magical.
Conclusion: The Power of Two
These five campaigns demonstrate the unique power of featuring real-life couples in advertising. Whether it's the playful honesty of the Beckhams, the artistic majesty of Beyoncé and JAY-Z, the viral agility of Ryan Reynolds, the youthful cool of the Biebers, or the nostalgic romance of Affleck and Lopez, these ads work because they tap into something real. They remind us that behind the headlines and the fame, these are partnerships built on genuine connection. And when that connection is captured on screen, it's impossible to look away.
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