Just a few years ago, the idea that a teenager dancing in a 60-second video could become the face of a luxury fashion house seemed impossible. The worlds of high-end advertising and social media felt galaxies apart. But today, TikTok has become the most powerful cultural force on the planet, and its biggest stars are no longer just creators—they are global celebrities sought after by the most prestigious brands in the world.
From the silent, universal comedy of Khaby Lame to the trendsetting style of Wisdom Kaye, these four TikTok stars have proven that influence knows no borders. They have taken their massive online followings and translated them into starring roles in major global campaigns for fashion, technology, and automotive brands.
1. Khaby Lame: The Silent King of Global Fashion for BOSS
When you think of a luxury fashion campaign, you might imagine moody lighting, dramatic music, and models with serious expressions. You probably don't imagine a man silently reacting to overly complicated situations with a deadpan stare. But Khaby Lame has never done what's expected.
The Senegalese-Italian creator became the most-followed person on TikTok by doing the simplest thing: wordless, sarcastic reactions. His comedy is universal. It requires no translation, which is precisely why he became the perfect global ambassador for the German luxury fashion house BOSS.
Khaby's campaigns for BOSS are a brilliant fusion of his persona and the brand's image. In the Spring-Summer 2023 campaign, he doesn't tell jokes or perform skits. Instead, he brings his signature understated cool to the frame. He wears the sharp, tailored suits with an effortless confidence, but there's always a hint of that knowing, Khaby look in his eyes. He looks like he belongs, but he also looks like he's in on a secret joke with the audience.
Watch Khaby's work with BOSS:
BOSS Spring-Summer 2023 Campaign starring Khaby Lame:
Watch YouTube videoKhaby Lame in the BOSS Performance Campaign:
Watch YouTube video
The partnership is a masterclass in casting. BOSS understood that Khaby's appeal is not just his numbers, but his attitude. He represents a new kind of masculinity—one that is confident, self-aware, and doesn't take itself too seriously. He is the perfect ambassador for a brand that wants to be seen as modern, global, and in tune with contemporary culture. Khaby proved that you don't need to speak to communicate with the world; you just need presence.
2. Charli D'Amelio: TikTok Royalty Meets Hollywood Royalty for Dunkin'
Charli D'Amelio is more than just a TikTok star; she is the original breakout success story of the platform. When she collaborates with a brand, the world takes notice. And when she collaborated with Dunkin' , it created a cultural moment that perfectly bridged the gap between the digital generation and old-school Hollywood.
The genius of the Dunkin' campaign was pairing Charli with Ben Affleck, a Boston native and the brand's most famous superfan. The ads played on the generational and cultural differences between the two stars with perfect comedic timing. In one memorable spot, Charli is working the Dunkin' drive-thru and has no idea who the famous actor in the car is. It was a joke that only worked because of Charli's massive, young fanbase's potential unfamiliarity with Affleck's stature.
See the iconic collaborations:
Dunkin' 'Popstar' ft. Ben Affleck (Charli D'Amelio Cameo):
Watch YouTube videoDunkin' Campaign Summary with Ben Affleck and Charli:
Watch YouTube video
Charli's role in these ads was not just as a pretty face. She was the embodiment of the new, younger audience Dunkin' wanted to reach. By having her playfully interact with Affleck, the brand created a bridge. It said, "We are the coffee of both your parents and you." Charli's easy charm and natural screen presence proved that she could hold her own against an Oscar-winning actor, solidifying her status as a crossover star.
3. Bella Poarch: From Viral Sensation to Tech and Gaming Icon
With her signature anime aesthetic, deadpan expression, and incredibly loyal fanbase, Bella Poarch is one of the most recognizable creators on the internet. Her influence extends far beyond her viral lip-sync videos, making her a sought-after partner for brands in the tech and gaming spaces.
Bella's advertising work taps directly into the passions of her audience. She has been featured in campaigns for major tech products and, naturally, in promotions related to gaming. Her aesthetic, which blends a kind of cute but edgy anime-inspired look, is perfectly suited for collaborations with brands creating collectibles and pop culture merchandise. A perfect example is her partnership to launch her own Funko Pop! figure. The campaign was a natural fit, bringing her digital persona into the physical world in a way that delighted her fans.
See Bella Poarch's brand work:
Bella Poarch and Her First Funko Pop! (Brand Campaign):
Watch YouTube videoCompilation of Bella Poarch Commercials and Ads:
Watch YouTube video
Bella's success in advertising comes from her clear and distinctive brand identity. Brands know exactly what they are getting when they work with her: access to a passionate, engaged community that loves her unique style. She doesn't have to change for the brand; the brand collaborates with her world.
4. Wisdom Kaye: The Best-Dressed Man on TikTok Goes High Fashion
If you are a luxury fashion or automotive brand looking to connect with a style-conscious audience, there is no better partner than Wisdom Kaye. Dubbed by Vogue as the "best-dressed man on TikTok," Wisdom has built a massive following by showcasing his incredible style, his effortless modeling ability, and his creative video concepts.
His transition to major global campaigns was a natural progression. Luxury brands like Coach recognized his eye for style and his ability to present clothing in a way that feels both aspirational and accessible. In his work for the Coach Fall 2022 campaign, Wisdom doesn't just wear the clothes; he brings them to life, showing how they move and how they can be styled in real, creative ways.
Watch Wisdom's campaign work:
Wisdom Kaye for the Coach Fall 2022 Campaign:
Watch YouTube video
But his influence has even extended into the automotive world. In a brilliant campaign for Genesis, the luxury vehicle division of Hyundai, Wisdom created fashion looks inspired by the Genesis G90 sedan. This was a perfect meeting of his world and theirs. He used his expertise in style to interpret the car's design, creating a series of outfits that mirrored its aesthetic. It was a fresh, creative way to talk about a car, moving beyond traditional specs and focusing on design, emotion, and personal expression.
See Wisdom's unique Genesis collaboration:
Fashion Looks Inspired by the Genesis G90 with Wisdom Kaye:
Watch YouTube video
Wisdom Kaye's rise proves that TikTok is not just a platform for dance crazes. It's a place where genuine talent and a unique point of view can be discovered and celebrated. He is now a legitimate force in the fashion world, walking the runway at major shows and starring in campaigns that were once the exclusive domain of professional models.
Conclusion: The New Face of Global Advertising
The stories of Khaby Lame, Charli D'Amelio, Bella Poarch, and Wisdom Kaye illustrate a fundamental shift in the world of marketing. Global brands no longer have to rely solely on traditional celebrities. They have a new pool of talent: creators who have built genuine, trusting relationships with millions of followers around the world.
These TikTok stars bring something unique to every campaign: authenticity, a pre-built audience, and a deep understanding of modern visual culture. They have proven that the path from a bedroom in Italy, a high school in Connecticut, a naval base in the Philippines, or a dorm room in Texas can lead directly to the front of a global advertising campaign. They are the new faces of the world's biggest brands.
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