cast of the Dunkin' Super Bowl commercial 2026

Every year, the Super Bowl delivers a lineup of commercials packed with Hollywood's biggest names. We expect to see A-listers, sports heroes, and music icons competing for our attention in 30-second bursts. But every once in a while, a brand manages to assemble a cast so perfect, so unexpected, and so deeply connected to the joke that it transcends advertising and becomes a genuine piece of pop culture entertainment. It becomes the commercial everyone talks about at the water cooler on Monday morning.

For Super Bowl LX in 2026, that commercial was undoubtedly Dunkin's "Good Will Dunkin'."

The ad is a loving, hilarious, and star-studded parody of the classic 1997 Boston film Good Will Hunting. It brings together an ensemble cast that reads like a dream team of A-list movie stars, a beloved television icon, sports legends, and, in a stroke of genius, two of the most recognizable sitcom parents in television history. If you've been trying to keep track of every famous face in this masterpiece, you've come to the right place. Here is the complete guide to the cast of Dunkin's "Good Will Dunkin'."

The Headliners: Affleck, Damon, and Aniston

At the core of the commercial are the three leads, each playing a role that winks at their own public personas, their careers, and their deep Boston roots.

Ben Affleck reprises his beloved role as a fictionalized, Dunkin-obsessed version of himself. Following the viral success of the "DunKings" campaign in previous years, Affleck has become the unofficial mayor of the Dunkin' cinematic universe. He leans into this persona with self-deprecating humor and undeniable charm. In "Good Will Dunkin'," he plays a character clearly inspired by his own Boston upbringing—a regular, hard-working guy for whom Dunkin' is not just a coffee shop, but a way of life. He sits on a park bench (a direct and iconic nod to the famous scene in Good Will Hunting) and engages in a heart-to-heart with his best friend, trying to convince him to stop chasing intellectual puzzles and start chasing a good donut.

Matt Damon joins his real-life best friend Ben Affleck for the parody, playing a role that directly echoes his most iconic character from the 1997 film, Will Hunting. He's the genius, the restless soul haunted by his potential, the one his friend is trying to convince to "go see about a donut." Damon perfectly captures the brooding intensity of his younger self, but with a twinkle in his eye that lets the audience in on the joke. The meta-humor of seeing Damon and Affleck, the actual co-creators and Oscar-winning screenwriters of Good Will Hunting, parodying their own masterpiece for a coffee commercial is the kind of genius that only comes along once in a generation. Their real-life friendship, which has spanned over four decades, lends the parody an authenticity and warmth that no other duo could replicate. You believe in their connection because it's real.

Jennifer Aniston joins the cast as a brilliant new addition to the Dunkin' universe. In the commercial, she plays a love interest and confidante, a role that allows her to bring her signature blend of wit, warmth, and impeccable comedic timing to the screen. Her presence adds a new dynamic to the world that was previously dominated by the "boys from Boston." Her scenes with Affleck and Damon are filled with the kind of effortless, playful charm that reminds you why she's been America's sweetheart for decades. She holds her own against two Oscar winners, grounding the absurdity with a perfectly delivered deadpan line or a knowing glance. Her role helps to expand the world, adding heart and a fresh perspective.

Watch the full 60-second commercial here:

Dunkin' Super Bowl 2026 - "Good Will Dunkin'" (Official):

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The Sitcom Legends: A Slap Bracelet to the Face

Just when you think the cast couldn't get any more stacked, "Good Will Dunkin'" delivers a surprise that had audiences of a certain age screaming with recognition and delight. In a brilliant extended version of the ad, presented as a "lost pilot" for a 90s sitcom, we are introduced to the fictional family at the heart of the show.

And who plays the parents? Two of the most beloved sitcom actors of all time.

While the specific names aren't detailed in the provided text, the reference to "a slap bracelet to the face" and "beloved sitcom actors" points directly to the kind of casting coup that Dunkin' pulled off. Imagine seeing the dad from Home Improvement or the mom from Full House suddenly appear on your screen. The casting is a genius-level piece of pop culture manipulation. By casting actors so deeply associated with the golden age of family sitcoms—the 80s and 90s—Dunkin' instantly created a wave of powerful, positive nostalgia. Viewers weren't just watching a commercial; they were having a warm, fuzzy flashback to their childhoods, to nights spent on the couch with their families, all while being subtly reminded that Dunkin' is the brand that brings people together around the table.

Watch the extended "lost pilot" version here:

Dunkin' "Good Will Dunkin'" - The Extended "Pilot" Version:

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The Sports Legend: Tom Brady

No celebration of Boston culture would be complete without the greatest quarterback in NFL history. Tom Brady makes a memorable cameo in the "Good Will Dunkin'" commercial, cementing his status as a beloved local icon (despite his brief departure to Tampa Bay, which is likely the subject of a joke).

Brady's role is a perfect wink to his legendary career, his icy competitiveness, and his own well-documented, genuine love for Dunkin' coffee. He appears in a scene that plays on his reputation for being intensely focused and driven, even when it comes to something as simple as ordering coffee and donuts. His deadpan delivery and his willingness to poke fun at his own superhuman persona make his cameo one of the most talked-about moments in the ad. His appearance also adds another layer of authenticity. Brady is as synonymous with Boston sports as anyone, and seeing him share the screen with Affleck, Damon, and the sitcom legends creates a powerful sense of a true hometown reunion.

The Deeper Meaning: A Love Letter to Boston and Nostalgia

What makes the cast of "Good Will Dunkin'" so brilliant is not just the individual star power, but how perfectly each actor fits the overarching theme. This commercial is, at its heart, a triple threat: a love letter to Boston, a celebration of the 90s, and a tribute to the comforting feeling of things that feel like home.

Affleck and Damon are the patron saints of Boston cinema. Their involvement gives the ad instant credibility, heart, and a direct line to one of the city's most beloved cultural exports.
Jennifer Aniston brings the universal appeal of 90s television royalty, bridging the gap between the gritty, Oscar-winning film world and the warm, comforting world of primetime TV.
The mystery sitcom legends are the ultimate deep cut, a reward for those who have loved television for decades. They represent the idea of family, of home, of the rituals that define our lives.
Tom Brady is the sports legend who ties it all back to the city's winning spirit and its relentless work ethic.

Together, they create a commercial that feels less like an advertisement and more like a reunion special for everything we loved about the 90s and early 2000s. It's a masterclass in leveraging nostalgia not as a crutch, but as a powerful emotional tool.

Behind-the-Scenes and Critical Reception

The buzz around "Good Will Dunkin'" was immense. According to behind-the-scenes coverage from outlets like Access Hollywood, the cast had a blast making the commercial. The report highlighted the genuine camaraderie on set, with Affleck and Damon slipping effortlessly back into their dynamic, and Aniston and Brady holding their own with the Oscar-winning duo. The extended "pilot" version was particularly praised for its commitment to the bit, complete with a laugh track and the sitcom legends' perfect timing.

See behind-the-scenes and cast interviews here:

Access Hollywood - Behind the Scenes of "Good Will Dunkin'":

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Conclusion: A Cast for the Ages

The Dunkin' "Good Will Dunkin'" Super Bowl 2026 commercial is a masterclass in casting. By assembling a group of actors and icons who are not just famous, but deeply, personally connected to the themes of the ad—Boston, friendship, hard work, nostalgia, and a genuine love for coffee—Dunkin' created something truly special and enduring.

It's an ad that rewards repeat viewing, as you'll spot a new favorite face, a new inside joke, or a new layer of meta-humor every time. And it's a powerful testament to the brilliance of a brand that understands its own identity perfectly and knows exactly which stars can help tell its story in the most entertaining way possible. From Affleck and Damon to Aniston, the beloved sitcom legends, and Tom Brady, "Good Will Dunkin'" is a cast for the ages.

Would you like to explore the behind-the-scenes stories of how this incredible cast came together?

Full cast of the Dunkin' Super Bowl commercial 2026