Have you found yourself humming a catchy tune after watching a Hulu commercial, only to realize you have no idea what song it is or who sings it? You're not alone. The background music in streaming service ads is often so perfectly matched to the visuals that it gets stuck in your head—but tracking it down can feel impossible.
If you've been searching "who sings the background song in the Hulu + Live TV ad," this guide has the answers. We'll identify the current campaign's featured artist, show you where to find the song, and help you navigate the world of commercial music discovery.
The Current Hulu Campaign: "Want It All" by Layup
The Song: "Want It All"
The main track powering Hulu's current advertising campaign is "Want It All" by the artist Layup. This upbeat, energetic song perfectly captures the feeling of having endless entertainment options at your fingertips—which is exactly what Hulu + Live TV promises.
The Artist: Layup
Layup is an emerging artist whose music has been gaining traction in sync licensing—meaning their songs are being picked up for TV shows, commercials, and other media. "Want It All" has that perfect commercial quality: it's catchy without being distracting, energetic without being overwhelming, and memorable enough to make you want to hear it again.
Where to Find the Song:
Unfortunately, the direct link provided for the official audio appears to be unavailable. However, you can search for "Want It All Layup" on major streaming platforms like Spotify, Apple Music, and YouTube Music. The song may also be available for purchase on Amazon Music.
How to Identify Any Song from a Commercial
If "Want It All" isn't the track you're looking for—or if you're trying to identify music from other Hulu spots—here are the most effective methods:
1. Shazam or SoundHound
These apps are your best friends. The next time a commercial airs, open the app immediately. They can identify songs in seconds, even over TV audio. Pro tip: if the dialogue is too loud, wait for a moment when the music swells.
2. Check YouTube Comments
On official commercial uploads, someone almost always asks about the song in the comments—and someone else almost always answers. Scroll through, and you'll likely find the information you need.
3. Search with Lyrics
If you caught even a few words, type them into Google or YouTube in quotes along with "Hulu commercial." For example: "want it all Hulu ad" or "take me to the river Jeep commercial."
4. Visit Ad Music Databases
Websites like Tunefind, WhatSong, and Adtunes specialize in cataloging music from TV shows and commercials. You can search by brand, year, or even describe the commercial.
5. Check the Brand's Social Media
Sometimes, brands will post about their commercial music on social media, especially if the song is by an up-and-coming artist they want to support.
Other Hulu Commercials and Their Music
While "Want It All" by Layup is the current campaign's featured track, Hulu has used many other songs across different spots. Here are some of the videos you provided for reference:
Hulu Brand Reference Ad
This video may feature different music depending on when it aired. You can watch it here:
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Hulu + Live TV General Campaign
This is likely where you've heard "Want It All." Watch the general campaign spot:
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Hulu Shorts (Brand Promo)
These short, funny spots often use different music. Check them out here:
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The Kardashians Promo
This promo for Hulu's hit show The Kardashians likely uses music tailored to the show's vibe:
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Why Commercial Music Matters
The right song can transform a commercial from a simple advertisement into a cultural moment. Think about it: how many times have you discovered a new favorite artist through a TV spot?
For brands like Hulu, music serves several purposes:
1. Emotional Connection
A catchy, upbeat song like "Want It All" creates positive associations with the brand. You feel good when you hear it, so you feel good about Hulu.
2. Memorability
Songs are easier to remember than sales pitches. You might forget the specific features of Hulu + Live TV, but you'll remember the feeling the music gave you.
3. Brand Identity
Over time, the type of music a brand uses becomes part of its identity. Hulu's choice of emerging artists like Layup positions them as fresh, current, and in touch with new talent.
4. Supporting Artists
Sync placements in commercials can be career-changing for up-and-coming musicians. A single national ad campaign can introduce an artist to millions of potential fans.
Other 2026 Commercials with Great Music
Hulu isn't the only brand using music to capture attention. Here are a few other 2026 spots with memorable soundtracks:
Amazon "Alexa Plus" (Chris Hemsworth & Elsa Pataky)
This hilarious ad uses music to shift from suspenseful to soothing, matching Chris Hemsworth's journey from paranoia to relaxation.
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Jeep "Billy Goes to the River"
The iconic Big Mouth Billy Bass sings Al Green's "Take Me to the River" in an adventure with two possible endings.
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Netflix "What Next?" Campaign
Netflix's stunning tarot-themed campaign uses original orchestral music to create an atmosphere of mystery and anticipation.
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Microsoft Surface Pro (Justin Long)
The former "I'm a Mac" guy returns, and the music underscores his self-aware humor about switching to PC.
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Quick Reference: Finding Commercial Music
| Shazam/SoundHound | Live TV ads | Open app during commercial |
| YouTube Comments | Official uploads | Search "Hulu commercial song" |
| Lyrics Search | When you know words | "want it all Hulu ad" |
| Tunefind/WhatSong | Browsing by brand | Search Hulu on Tunefind |
| Brand Social Media | Artist shoutouts | Follow Hulu on Instagram/X |
The Artist Behind the Music: Layup
Let's take a closer look at Layup, the artist behind "Want It All."
Layup is part of a new generation of musicians whose careers are being boosted by sync placements in TV and advertising. For emerging artists, having a song featured in a major campaign like Hulu's can be a game-changer. It provides:
Exposure: Millions of viewers hear the song repeatedly.
Credibility: Being chosen by a major brand validates the artist's work.
Revenue: Sync licenses provide direct income.
Discovery: Viewers who love the song will seek it out on streaming platforms.
If you enjoy "Want It All," be sure to check out more of Layup's music on your preferred streaming service. Supporting artists who get their start in commercials is a great way to discover new favorites.
Final Thoughts
So, who sings the background song in the Hulu + Live TV ad? The answer is Layup with the track "Want It All" —an upbeat, catchy song that perfectly captures the excitement of endless entertainment options.
But more than just identifying one song, we hope this guide has given you the tools to find any commercial music that catches your ear in the future. Whether it's Shazaming during the Super Bowl or searching lyrics on YouTube, you now have everything you need to become a commercial music detective.
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