Song in the Toyota Super Bowl 2026 ad

Did a powerful, emotional melody from a Toyota commercial get stuck in your head during the Super Bowl? Or maybe you caught yourself humming along to a surprisingly familiar R&B hit with rewritten lyrics? You're not alone. Toyota's 2026 Big Game advertising strategy featured not one, but multiple unforgettable musical moments.

If you've been searching "song in the Toyota Super Bowl 2026 ad," the answer isn't as simple as a single Spotify link. This year, Toyota took a cinematic approach, using original compositions to tell heartfelt stories—along with one very clever parody that had everyone dancing.

Let's break down every song from Toyota's 2026 Super Bowl campaign, explain where the music comes from, and show you where to watch each spot.

1. "Where Dreams Began": The Original Orchestral Score

The Commercial:
This heartwarming ad features real athletes from the Toyota team—Puka Nacua (NFL wide receiver for the Los Angeles Rams), Bubba Wallace (NASCAR driver), and Oksana Masters (Paralympic champion)—alongside young actors portraying their childhood selves. The concept is beautifully simple: we see the athletes in their prime, then flash back to the kids they once were, dreaming big and taking their first steps toward greatness.

The message is clear: every champion starts somewhere, and Toyota is proud to support those journeys.

The Music:
Unlike many Super Bowl ads that license popular songs, Toyota chose an entirely original orchestral score for this spot. The music was composed specifically for the commercial by the creative team at Sweatpants Media, a production company known for crafting custom audio experiences for major brands.

Why It Works:
The original score swells at precisely the right moments—when young Puka catches his first football, when young Bubba grips a steering wheel, when young Oksana discovers her strength. Because the music was written for this specific narrative, it fits the emotional beats perfectly. You won't find this track on streaming platforms; it exists only to tell this story.

Where to Watch:
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 (Search "Get a First Look at Toyota's Heartwarming Super Bowl Commercial" on YouTube)

2. "Superhero Belt": A Cinematic Tribute to Family

The Commercial:
This ad takes a completely different but equally emotional approach. "Superhero Belt" tells the story of a grandfather and his grandson across generations. The hook? The grandfather always reminds the boy to buckle his seatbelt, calling it his "superhero belt." Years later, when the grandfather is gone, the now-grown grandson instinctively does the same with his own child, keeping the tradition alive.

It's a beautiful meditation on how the smallest habits—like buckling a seatbelt—carry the love of those who taught us.

The Music:
Like "Where Dreams Began," this commercial features a cinematic instrumental composition created specifically for Toyota. The music is nostalgic, warm, and slightly melancholy—perfect for a story about memory and legacy. It builds gently, mirroring the passage of time, and swells during the emotional reveal that the grandson has become the grandfather in his own family.

Why It Works:
The lack of lyrics allows viewers to project their own experiences onto the story. Everyone has a grandparent, a parent, or a loved one who taught them something small that became meaningful. The music carries that universal feeling without needing words.

Where to Watch:
You can find the short version or the full emotional cut here:
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 *(Search "Emotional Toyota Superhero Belt - Super Bowl LX 2026" on YouTube)*

3. Bonus: "Official Thon Song" (Toyotathon) - The Sisqó Parody

The Commercial:
Now, if the Toyota music you're thinking of is not emotional or orchestral—if it's upbeat, fun, and makes you want to dance—you're probably remembering the Toyotathon commercial. This spot is pure fun, designed to promote Toyota's year-end sales event with energy and humor.

The Song:
This is the one you can find on streaming platforms (sort of). It's a brilliant parody of Sisqó's 1999 mega-hit "Thong Song," that unmistakable R&B/pop track with the iconic "Thong, thong-thong-thong" hook.

Toyota cleverly rewrote the lyrics to celebrate "Thon"—as in Toyotathon. The result is "Official Thon Song," and it features Sisqó himself performing the new version. Yes, the man who made the world sing about thongs is now celebrating car sales, and it's impossible not to smile.

Why It Works:
Nostalgia is a powerful tool. "Thong Song" is instantly recognizable to anyone who lived through the late '90s and early 2000s. By getting Sisqó involved and cleverly tweaking the lyrics, Toyota created an ad that feels fresh and funny while tapping into warm memories. It's the perfect counterprogramming to the more emotional spots in their lineup.

Where to Watch:
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 (Search "Official Thon Song (feat. Sisqó) | Toyota x NFL" on YouTube)

Quick Reference: All Toyota Super Bowl 2026 Songs

CommercialSongArtistAvailability

Where Dreams Began	Original Orchestral Score	Sweatpants Media (composer)	Commercial only (not on streaming)
Superhero Belt	Original Cinematic Score	Unknown composer	Commercial only (not on streaming)
Toyotathon	"Official Thon Song" (parody)	Sisqó (performer)	Search on YouTube

Other 2026 Super Bowl Commercials with Great Music

Toyota wasn't the only brand using music to capture hearts during the Big Game. Here are a few other 2026 spots with unforgettable soundtracks:

Amazon "Alexa Plus" (Chris Hemsworth & Elsa Pataky)
This hilarious ad features Chris Hemsworth battling paranoia about the new Alexa AI. The music shifts from suspenseful to soothing, matching the comedic tone perfectly.
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Uber Eats "Hungry for the Truth" (Matthew McConaughey & Bradley Cooper)
A conspiracy theory about football being invented to sell food gets a playful soundtrack that evokes mystery documentaries.
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Jeep "Billy Goes to the River" (Singing Billy Bass Fish)
This ad features the iconic Big Mouth Billy Bass singing Al Green's "Take Me to the River." Yes, you can find that version online.
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Microsoft Surface Pro (Justin Long)
The former "I'm a Mac" guy returns, and the music underscores his self-aware humor about switching to PC.
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How to Find Any Song from a Commercial

If a tune catches your ear during the Super Bowl (or any time of year), here's how to track it down:

Shazam It: The app works even on TV audio. Open it the moment the commercial starts.

Check YouTube Comments: On official commercial uploads, someone almost always asks about the song—and someone else answers.

Search with Lyrics: If you caught even a few words, type them into Google with "commercial song."

Visit Ad Music Databases: Sites like Tunefind and WhatSong catalog music from TV shows and commercials.

Follow the Brand: Many companies post "making of" videos or behind-the-scenes content that reveals their music choices.

Why Original Music Matters

Toyota's decision to use original compositions for their emotional spots—rather than licensing existing songs—is a strategic one. Original music can be perfectly tailored to the narrative's rhythm and emotional beats. There's no risk of a viewer associating the song with another memory or brand. The music becomes inseparable from the story Toyota wants to tell.

On the flip side, the Sisqó parody shows the power of licensed music done right. By taking a beloved hit and giving it a clever twist (with the original artist's participation), Toyota created a shareable, buzz-worthy moment that stands out from the more serious ads.

Final Thoughts

So, what's the song in the Toyota Super Bowl 2026 ad? The answer depends on which commercial made you feel something.

If it was the athletes chasing their dreams, you heard an original orchestral score by Sweatpants Media—beautiful, epic, and exclusive to that moment.

If it was the grandfather and grandson bonded by a "superhero belt," you heard a cinematic composition designed to make you reach for a tissue.

And if it was the Toyotathon spot with everyone dancing, you heard Sisqó reminding us all that "Thong Song" still slaps—especially when it's about car sales.

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