Prada is one of the most iconic luxury fashion houses in the world, known for its avant‑garde designs and cinematic approach to advertising. Unlike many fashion brands that rely solely on glossy visuals, Prada has consistently collaborated with Hollywood celebrities and renowned directors to create campaigns that feel more like art films than commercials. These ads not only showcase Prada’s collections but also highlight themes of identity, sustainability, and cultural relevance. From Scarlett Johansson’s surreal short films to Emma Watson’s eco‑conscious fragrance campaign, Prada’s use of Hollywood talent has elevated its advertising into cultural milestones.
Why Prada Uses Hollywood Celebrities
H2: Star Power and Global Recognition
- Hollywood celebrities bring instant global visibility.
- Their presence connects Prada with audiences beyond fashion enthusiasts.
H2: Cinematic Storytelling
- Prada collaborates with directors like Yorgos Lanthimos and Jonathan Glazer.
- Ads are produced as short films, blurring the line between cinema and advertising.
H2: Cultural Relevance
- Celebrities embody themes of empowerment, sustainability, and individuality.
- Prada aligns itself with cultural conversations, not just fashion trends.
H2: Artistic Identity
- Prada’s ads are avant‑garde, surreal, and thought‑provoking.
- Hollywood talent reinforces Prada’s reputation as a brand of artistry.
Landmark Prada Celebrity Campaigns
Scarlett Johansson – Prada Galleria Bag (2023–2025)
- Directed by Yorgos Lanthimos and Jonathan Glazer.
- Johansson plays multiple versions of herself, exploring duality and identity.
- Reinforced Prada’s cinematic approach to advertising.
Emma Watson – Prada Paradoxe Fragrance (2022–2025)
- Watson starred in and directed parts of the campaign.
- Focused on sustainability and empowerment.
- Reinforced Prada’s eco‑conscious branding.
Jake Gyllenhaal – Prada Luna Rossa Ocean (2022–2024)
- Gyllenhaal became the face of Prada’s men’s fragrance line.
- Campaigns tied to sailing, adventure, and masculinity.
- Elevated Prada’s appeal to male audiences.
Carey Mulligan – Acts Like Prada (2025)
- Mulligan starred in Prada’s Spring/Summer 2025 campaign.
- Emphasized elegance and timeless femininity.
Tom Holland – Prada “Imitate and Real” (2022)
- Holland appeared in a surreal campaign directed by Prada’s creative team.
- Highlighted Prada’s appeal to younger audiences.
Sarah Paulson – Prada FW18 Neon Dream
- Paulson starred in Prada’s short film campaign.
- Reinforced Prada’s cinematic storytelling
Table: Prada Ads Featuring Hollywood Celebrities
| Scarlett Johansson | Galleria Bag (2023–25) | Duality, identity, cinematic storytelling |
| Emma Watson | Paradoxe Fragrance (2022–25) | Sustainability, empowerment |
| Jake Gyllenhaal | Luna Rossa Ocean (2022–24) | Adventure, masculinity |
| Carey Mulligan | Acts Like Prada (2025) | Elegance, femininity |
| Tom Holland | Imitate and Real (2022) | Youth appeal, surrealism |
| Sarah Paulson | FW18 Neon Dream (2018) | Cinematic artistry |
Expert Analysis: Why These Campaigns Worked
Cinematic Approach
Prada’s collaborations with Hollywood celebrities and directors elevate ads into art films.
Star Power
Celebrities like Johansson, Watson, and Gyllenhaal bring global recognition and cultural relevance.
Sustainability Messaging
Campaigns with Emma Watson highlight Prada’s eco‑conscious initiatives, appealing to younger audiences.
Cultural Fusion
Prada ads merge fashion, cinema, and celebrity culture, reinforcing the brand’s avant‑garde identity.
Broader Cultural Significance
- Advertising History: Prada’s campaigns are studied in fashion and marketing courses worldwide.
- Pop Culture: Ads appear in film festivals, cultural conversations, and social media.
- Consumer Psychology: Celebrity endorsements create emotional connections with audiences.
- Global Reach: Prada’s ads resonate across cultures, making luxury fashion universally appealing.
Conclusion / The Legacy of Prada Advertising
Prada’s use of Hollywood celebrities in advertising demonstrates the power of cinematic storytelling and cultural relevance. By collaborating with stars like Scarlett Johansson, Emma Watson, and Jake Gyllenhaal, Prada has elevated its campaigns into cultural milestones. These ads are not just about fashion—they are about identity, sustainability, and artistry. Prada’s legacy lies in its ability to merge luxury with cinema, making its advertising timeless and globally influential.
Prada Celebrity Ads on YouTube (Raw Links)
Scarlett Johansson – Prada Galleria Bag (2023):
Emma Watson – Prada Paradoxe Fragrance (2022):
Jake Gyllenhaal – Prada Luna Rossa Ocean (2022):
Carey Mulligan – Acts Like Prada (2025):
Tom Holland – Prada “Imitate and Real” (2022):
Sarah Paulson – Prada FW18 Neon Dream (2018)

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