The Soft2Bet Business Model: How It Powers Over 12,500 Games Across 11 Markets

Online gaming operators struggle to stand out, stay compliant, and retain players, challenges that traditional platforms often fail to meet, leading to poor growth.

Soft2Bet meets these demands with a flexible, innovation-led model. Its award-winning MEGA platform and diverse, localized brand portfolio equip operators to drive engagement, boost performance, and thrive in regulated markets.

 This article explores how it powers 12,500+ games across 11 jurisdictions and redefines success in iGaming.

What Is Soft2Bet?

Founded in 2016 and based in Malta, Soft2Bet is a global iGaming technology provider offering platforms and services for online casinos and sportsbooks. Operating under 19 licenses across key markets like Denmark, Sweden, Romania, and Ontario, it prioritizes compliance and responsible gaming. Central to its offering is MEGA, a gamification platform designed to boost player engagement and business performance.

Soft2Bet’s Game-Changing Platform: MEGA

Soft2Bet’s game-changing MEGA platform is far more than a gamification engine; it is a comprehensive solution that transforms the player experience. 

Fully customizable, MEGA enables operators to build immersive environments with features such as avatars, city-building mechanics, and dynamic reward systems that respond to user behavior in real time.

The results speak for themselves: MEGA has delivered a 4X increase in average player screen time, a 65% boost in Net Gaming Revenue (NGR), a 50% rise in deposit volume, and a 45% increase in Average Revenue Per User (ARPU).

Key Components of the Soft2Bet Business Model

Soft2Bet blends consumer brands and B2B solutions to deliver value across the iGaming sector.

The business model centers on two core areas.

1. Diverse Brand Portfolio (B2C)

They run multiple consumer-facing brands, each tailored to local markets:

• Betinia (Denmark, Sweden)
• Campobet (Denmark, Sweden)
• Tooniebet (Ontario, Canada)
• Quickcasino (Sweden)
• Don.ro (Romania)

These brands offer native-language support, culturally relevant themes, and region-specific promotions.

2. Turnkey B2B Solutions

Their B2B services are built around flexibility and seamless integration. Key components include:

• Customizable frontends
• Casino and sportsbook integrations
• Advanced Player Account Management (PAM) system
• Managed services for support, risk, and compliance
• Broad payment integrations (70+ methods supported)

This approach allows operators to enter new markets quickly while staying compliant and competitive.

Supporting Innovation: Soft2Bet Invest

In 2024, they launched Soft2Bet Invest, a €50 million innovation fund. Its goal is to back startups and entrepreneurs in the iGaming and casual gaming sectors. 

The fund received the “Outstanding Contribution to Gaming 2024” award from SiGMA East Europe, recognizing its role in shaping the industry’s future through strategic support and mentorship.

Responsible Gaming and Compliance

They take their regulatory obligations seriously. The company employs dedicated teams for fraud detection, compliance, and player protection. Its operations undergo regular audits to meet the standards of each jurisdiction it serves.

Soft2Bet goes beyond basic regulatory requirements by proactively implementing responsible gaming measures that support safe and sustainable play.

Why Soft2Bet Stands Out

Soft2Bet stands out in the iGaming sector with its MEGA gamification platform, multilingual and multi-payment support, and an extensive library of over 12,500 games. Its region-specific B2C brands and commitment to innovation have earned widespread recognition. 

And in 2025, they were a triple winner at the Global Gaming Awards EMEA, receiving titles for Executive of the Year (Uri Poliavich), Platform Provider of the Year, and Product Launch of the Year (MEGA). The company also received the iGaming Sword Award in 2023 for Turnkey Supplier of the Year.

Driving the Next Wave of Innovation

Soft2Bet’s mission is to reshape the iGaming and casual gaming sectors by fueling innovation and supporting the next generation of trailblazers. Through its innovation fund, the company aims to accelerate growth, unlock new opportunities, and set fresh industry benchmarks.