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Release Date: 2026-01-11
Emporio Armani has launched its latest fragrance, Power of You, with Kendall Jenner as the face of the campaign. Released in January 2026, the video introduces a bold, feminine scent designed to celebrate authenticity, confidence, and inner strength. The campaign positions “Power of You” as the companion to Armani’s successful men’s fragrance Stronger With You, creating a dialogue between empowerment and elegance. Kendall Jenner’s presence adds cultural relevance and aspirational appeal, making the ad resonate with younger audiences who value individuality and self-expression. The keyword “Power of You” captures the essence of the campaign, symbolizing both the fragrance and the philosophy behind it New York Style Guide The Fashionography.
The video showcases Kendall Jenner embodying the spirit of joyful confidence. Directed by Gordon von Steiner, the campaign features dynamic visuals of Jenner moving to Underworld’s track Born Slippy, reinforcing the fragrance’s bold and spirited tone. Key highlights include:
The objective of the video is to inspire and empower viewers by linking fragrance to self-confidence. It educates audiences about Armani’s new scent while entertaining them with high-energy visuals. The value lies in emotional resonance—a perfume that not only smells radiant but also boosts mood and presence.
| Element | Detail |
|---|---|
| Video Title | Kendall Jenner for Emporio Armani – Power of You |
| Author / Channel | Armani Beauty Official (YouTube) |
| Publication Date | January 2026 |
| Duration | ~1 minute |
| Category | Beauty / Fragrance |
| SEO Keywords | Armani Power of You, Kendall Jenner Armani, Emporio Armani fragrance 2026, Armani perfume campaign |
Sources: youtube.com New York Style Guide The Fashionography
The Emporio Armani “Power of You” campaign starring Kendall Jenner is a celebration of confidence and authenticity, blending vibrant fragrance notes with a bold visual narrative. It reinforces Armani’s reputation for elegance while appealing to a new generation of fragrance lovers. Watch the full video to experience how Armani redefines empowerment through scent—and don’t forget to subscribe to Armani’s channel, share this article, and leave your thoughts in the comments about what “Power of You” means to you.
Sources: youtube.com New York Style Guide The Fashionography
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