Ariat Commercial 101 Boots with Shane Holman 2025

VIDEO Ariat 101 Boots with Shane Holman TV commercial 2022 • Ariat commercial actress 2022 • Ariat commercial girl 2022 • Ariat commercial song name 2022 • 101 Boots with Shane Holman Shane Holman has been doing big things behind the scenes at Ariat for over 15 years. An accomplished rider across many disciplines, Holman’s passion for fashion and Western lifestyle has made a huge splash in the Western fashion world. We recently sat down with her to learn a little more about her role at Ariat and how she brings Western trends to life each season. 0:02 [Music] 0:10 the western trends we're seeing this 0:11 season are really a dichotomy of two 0:14 different looks so you're seeing this 0:15 glitz glam with leopard metallics really 0:18 fun people are looking to get out there 0:20 go shopping and go out to concerts and 0:23 be seen then you're seeing this 0:24 contradictory look that's americana it's 0:27 clean it's classic it really embraces 0:29 the spirit of the west 0:31 we see this sometimes when we go through 0:33 challenges of economic times or health 0:35 pandemics people are looking for 0:37 something that's really comforting to 0:38 them and that's where we embody the 0:41 spirit of the west the other great thing 0:43 right now is western is actually a trend 0:45 in the mainstream right now so western's 0:47 current you're seeing everything from 0:49 booties to tall boots and it's great 0:52 it's relevant 0:57 styling boots is my absolute favorite 0:59 that's what shows your individuality 1:01 that's what makes you who you are you 1:03 can stand out from a crowd so my one of 1:05 my favorite ways is with fashion i love 1:08 the ariat dixon i wear it with a skinny 1:10 jean cuffed a concho belt and then you 1:13 have so many options for tops then if 1:15 it's my performance boot i personally am 1:17 loving the cutter toe right now that i 1:20 wear with a wide leg jean or a trouser 1:22 sometimes i cuff the bottom too 1:29 our boots are so special because they're 1:30 the total package it's design innovation 1:34 comfort and technology our team goes 1:37 above and beyond to research and find 1:39 out from our athletes what is it that 1:42 they need to make their boots better 1:43 we've gone up to our proprietary 1:45 facility and we hook our athletes up to 1:47 electrodes we put them on a treadmill we 1:49 watch them how their foot works and just 1:51 to understand the ergonomics of the foot 1:53 and how they're going to use it when 1:55 they're calf roping team roping barrel 1:57 racing and make sure that it's consumer 1:59 right to top it all off is style so we 2:02 travel to europe new york la and then we 2:05 go to major rodeos houston rodeo nfr 2:08 looking for what are the latest trends 2:10 and then we interpret them to be right 2:12 for the western consumer so whether it's 2:14 a great stitch pattern whether it's a 2:16 stud we see on the runway we make it all 2:18 come to life and bring you these great 2:20 boots - advertisement spot 2022