Apple Commercial Shot on iPhone 15 Pro | The making of “¡Suerte!” Spot

VIDEO Apple Shot on iPhone 15 Pro | The making of “¡Suerte!” TV commercial 2024 • Shot on iPhone 15 Pro | The making of “¡Suerte!” | Apple In “¡Suerte!”, the talented directing duo, Cliqua, uses the iPhone 15 Pro to pay tribute to Mexican culture through an action-packed emotional journey. Join El Diablito behind the scenes to see how the directors put the cinematic features of iPhone 15 Pro to the test, bringing to life Lotería game characters who will inspire musician Iván Cornejo on a quest to his next hit song. Featuring interviews with Iván Cornejo, María Zardoya, Eden Muñoz, and Camilo Lara. Watch the film in https://www.youtube.com/watch?v=dexkY... Learn more about iPhone 15 Pro at https://apple.co/SuerteUS Audio Descriptions: https://apple.co/3VWlujn #ShotOniPhone #iPhone15Pro Welcome to the official Apple Mexico YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. _______________________________________________________________________________________ En “¡Suerte!”, la talentosa dupla de directores, Cliqua, usa el iPhone 15 Pro para rendir homenaje a la cultura mexicana a través de una historia llena de acción y emoción. Acompaña a El Diablito al detrás de cámaras y ve cómo los directores ponen a prueba las funcionalidades cinematográficas del iPhone 15 Pro, dándoles vida a los personajes de la lotería, quienes guían a Iván Cornejo en una fantástica aventura. Con entrevistas a Iván Cornejo, María Zardoya y Eden Muñoz. Te damos la bienvenida al canal oficial de YouTube de Apple. Aquí encontrarás noticias sobre los lanzamientos de los productos, tutoriales y otros contenidos increíbles. Las más de 160,000 personas que trabajan en Apple están dedicadas a crear los mejores productos del mundo y a hacer de este un mejor lugar. 0:00 [SOUND OF CLAPPERBOARD] 0:01 Action! 0:01 ♪ Mexican music ♪ 0:06 Welcome to the behind the scenes of "¡Suerte!". 0:08 A film shot on the iPhone 15 Pro Max. 0:12 It's a game! 0:13 Follow me to see everything this little devil can do. 0:17 ♪ Mexican music ♪ 0:18 [LAUGHTER] 0:21 ♪ Trumpet ♪ 0:23 It's crazy to see these ideas that we came up with 0:27 actually happening. 0:29 Cliqua, the directors. 0:31 Visual storytelling is evolving. 0:33 I think there is definitely like a big push 0:35 to create a more interesting and dynamic image 0:37 and the new iPhone is an incredible device for that. 0:40 Cinematic mode. 0:41 Action! ♪ Trumpet ♪ 0:43 Cinematic mode racking is like incredible. 0:45 Being able to put the focus on the foreground, 0:47 and the going back to the background, 0:49 that's something that typically you can only do 0:51 on the cinema camera in the past. 0:52 But now you can do it just like, in your hand. 0:55 Taquito, 0:57 Diablito. 0:58 ♪ Music ♪ 5x optical zoom. 1:00 The zoom is amazing. 1:01 It's insane how crazy it goes. 1:03 [APPLAUSE] 1:05 5x zoom is a great feature that gives you the opportunity 1:08 to like swap lenses really fast. 1:11 Mr. Liu, the director of photography. 1:13 It helps to shoot on Log. 1:15 You know, it gives me more flexibility in terms of color, 1:18 it gives me a lot of information, 1:20 highlight, and contrast. 1:21 ♪ Drums ♪ 1:22 Action mode. 1:23 You can really get wild with it 1:25 and be surprised at how stable the unit is. 1:28 It completely pluses up the kind of footage 1:30 that you can get. 1:32 Here... 1:33 See how easy it is? 1:34 Even you can do it, Mr. Director. 1:37 ♪ Trumpet music ♪ Low-light videos. 1:39 This film is going to be 1:40 a major testament to low light. 1:42 We're shooting in the streets, 1:43 we're shooting in these dimly lit sets. 1:45 These giant dark voids where there's nothing else, 1:47 except for a light from above, and the image is amazing. 1:51 Iván Cornejo, El Músico. 1:53 The film is very similar to my creative process, 1:55 in the sense that I have moments of creative blocks, 2:00 and I have moments when I get frustrated 2:02 and it becomes very difficult. 2:04 [DOOR CLOSING] ♪ Guitar music and whistles ♪ 2:05 María Zardoya, La Sirena. 2:08 So Iván sent me this song, 2:10 and I thought it was gorgeous, I thought it was beautiful. 2:12 I just channeled mermaid and siren 2:17 sort of sultry sounds as well. 2:21 Boo! 2:22 ♪ Music ♪ Camilo Lara, the maestro. 2:24 For the sun and the rain... 2:26 The key points of this soundtrack, 2:28 of what we're about to hear, of the score, 2:29 of the music of this project... 2:31 The Siren! 2:33 have to do with the DNA of Mexico, right? 2:35 The trumpets, the sounds that touch the fibers that we have, 2:39 that maybe we don't even know we have, but we do. 2:42 Where is La Rana? 2:43 Eden Muñoz, La Rana. 2:46 [MEXICAN MARIACHI SHOUT] 2:48 You like it, huh? 2:50 The characters... 2:51 the experience for me has been nice. 2:53 I've always said that when music triumphs, 2:55 we should all be happy. 2:56 ♪ Guitar music and whistles ♪ 2:59 Luis Felipe Tovar, El Diablito. 3:01 I've participated in films ever since huge cameras were used, 3:06 up until now, that we have the iPhone. 3:08 And I think it's changing the way we tell stories. 3:12 [BLOW] [OBJECT BEING EJECTED] 3:14 [WATER SPLASHING] 3:17 [STEPS] [WATER SOUNDS] 3:18 ♪ Guitar music and whistles ♪ 3:21 [SOUND OF THE WIND] 3:22 Lotería is also a game that 3:23 has to do with this playful part 3:26 that we Mexicans have, 3:28 in which we adopt the different stereotypes 3:29 that have to do with our culture. 3:32 Seeing so many Latin artists take off globally, 3:35 it makes me just proud. 3:37 It makes me proud of being Latina. 3:39 We're a country full of rhythms and sounds, 3:42 and we're a country full of melodrama. 3:44 So, when these join forces, 3:45 [ELEVATOR DING] they're pure dynamite. 3:47 [WATER EXPLOSION] 3:49 [WATER SPLASHING] 3:51 [SOUND OF OBJECT BURNING] 3:52 This is on fire. 3:54 [LAUGHTER] [SOUND OF OBJECT BURNING]

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