Apple Commercial Shot on iPhone 11 Pro — Chinese New Year — Making of ‘Daughter’ with Director Theodore Melfi 2025

VIDEO Apple Shot on iPhone 11 Pro — Chinese New Year — Making of ‘Daughter’ with Director Theodore Melfi TV commercial 2020 • Go behind the scenes with director Theodore Melfi, Cinematographer Lawrence Sher, and actress Zhou Xun to see how they used the iPhone 11 Pro to bring the touching story ‘Daughter’ to life. 00:00 guys look casual do pretty sure that's 00:02 what I you really son that's a bum yeah 00:08 well catch your back if either you come 00:10 up with him or not so sure my ha ha 00:20 [Music] 00:29 [Music] 00:34 if I had this tool growing up I feel 00:36 like there would've been no limits and 00:38 now people will get to see all they can 00:40 do with the 11pro and I think this is 00:42 gonna open up the entire world of 00:44 compelling stories being told this way 00:46 put it in slow-mo ultra making this film 00:52 for somebody who makes bigger movies 00:54 I think it's reminded me that I can be 00:56 creative every day just to continue to 00:59 work on my personal creativity and just 01:02 have this thing in my pocket that I can 01:04 do it with it will put me the 11pro on 01:07 drones we're scrapping it to taxi cabs 01:09 or suction and coupling it to 01:10 windshields as they're drilling dollies 01:12 on crayons on jib arms that's gonna be 01:14 in glove boxes we're using every feature 01:17 the three lenses the stabilization 01:20 slow-motion portrait mode for stills 01:22 anything the phone can do we're going to 01:24 do it 01:26 [Music] 01:29 New York's reiko-san venue seems that 01:32 twenty-eight are you in the brochure 01:34 just yonder sure i from that pleasure to 01:37 rebellion to our game there's our bad 01:39 idea target so you're due for a Jenga 01:42 don't cause I tried the three cleanses 01:53 are pretty cool first of all that extra 01:55 wide lens is super dynamic for instance 01:57 in the flashbacks we try to do all those 01:59 as single takes just there's something 02:01 about that wide lens and the fact that 02:03 we can see so much of an apartment all 02:05 in one shot and really feel the 02:07 characters move within the space without 02:10 having to cut it up and make a bunch of 02:11 edits it does really well in low light 02:14 and it handles dynamic range much better 02:16 than the previous version as far as 02:20 stabilization we've been using it all 02:21 the time it just moves it out and 02:23 actually makes the camera feel heavier 02:25 more like that motion picture camera 02:30 which our daughter will see through the 02:32 magic of telescope so we built this 02:35 little telescope rig and put little 02:36 lights in it to make it a bit more 02:38 magical the fact that the camera have a 02:40 lot of depth of field so we could play 02:42 with little items in the foreground 02:44 having interactions with people that 02:46 were far away young had a seizure that 02:48 could - the powder you learn it works 02:51 out 02:51 that's a patriot 02:54 ultimately stories move us narratives 02:57 connect us comfortably in emotionally 02:59 the iPhone 11pro is a storytelling tour 03:02 it makes me feel it anything is possible 03:08 so write your story reach in your pocket 03:10 grab your phone and you show us how you 03:14 see the world 03:15 [Music] 03:28 you - advertisement spot 2020