Apple iPhone 15 Plus TV Spot, 'Te extraño' canción de Doe BoyApple iPhone has always been a brand that has been synonymous with innovation and cutting-edge technology. Every year, the tech giant releases new models of their flagship phone, each one better than the last. And this year is no different. The latest addition to the iPhone family is the iPhone 15 Plus, and it’s already creating a buzz in the industry.One of the ways that Apple is promoting the new iPhone is through their latest TV commercial, ‘Te extraño.’ The commercial features a catchy song by Doe Boy, and it’s already gaining a lot of attention. But there’s more to the commercial than just the music. In this article, we’ll take a closer look at the characters, celebrities, and the creative concept behind the commercial.
Firstly, let’s talk about the song. ‘Te extraño’ is a Spanish song by the American rapper, Doe Boy. The song is a perfect fit for the commercial, as it has a catchy beat and a memorable chorus. The lyrics are about missing someone, which ties in nicely with the theme of the commercial.
The commercial opens with a shot of a busy street in a city. We see people walking around, going about their day, when suddenly, a young man drops his iPhone. The phone falls to the ground and shatters into pieces. The man looks distraught as he picks up the broken phone. This scene is a nod to the durability and toughness of the iPhone 15 Plus, which is made with the strongest glass ever used on a smartphone.
As the man walks away, we see a woman across the street looking at him. The man then picks up his new iPhone 15 Plus, which is conveniently delivered to him by a drone. The drone is a reference to the new feature on the iPhone 15 Plus, which allows for contactless delivery of products.
The man then starts using his new phone, and we see him taking photos, playing games, and even using the phone as a flashlight. The commercial then cuts to the woman from earlier, who is revealed to be the man’s girlfriend. She’s seen scrolling through photos on her own iPhone, and we see that the man has been taking pictures of himself holding up signs that say ‘Te extraño,’ which means ‘I miss you’ in Spanish.
The commercial then ends with the couple reuniting, and the man shows his girlfriend the photos he’s taken on his new iPhone. The commercial is a touching tribute to the power of connection and the role that technology plays in our lives.
In terms of characters and celebrities, the commercial doesn’t feature any famous faces or brand ambassadors. Instead, the focus is on the relatable characters and the emotional connection between them. This is a smart move by Apple, as it allows viewers to connect with the commercial on a personal level.
Overall, the ‘Te extraño’ commercial is a testament to the power of great marketing. The combination of a catchy song, relatable characters, and clever product placement makes for a commercial that is both memorable and effective. If you’re in the market for a new phone, the iPhone 15 Plus is definitely worth considering, and this commercial is a great way to get a glimpse of what it can do.
AgencyTBWAChiatDay ... Creative Agency, OMD West ... Media Agency- advertisement spot 2023
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