VIDEO Amazon Ads "Dogs Write Reviews" | Greenies Brand Big Thinking TV commercial 2024 • "Dogs Write Reviews" | Greenies Brand Big Thinking Customer Success Story Discover how the Greenies brand and Amazon Ads collaborated to launch the all-new Greenies Smart Essentials dry dog food and Smart Toppers. Inspired by the insight that "genzennial" pet parents rely on reviews when making purchase decisions, the partnership led to the creation of an innovative 'Interpreter' tool that humorously translates dogs' joy into satirical reviews. In this "Big Thinking" customer success story, we take you behind the scenes to explore the development of the Greenies "Dog Write Reviews" campaign and the success achieved through their partnership with Amazon Ads. 0:00 Just recently, Greenies expanded into main meal nutrition. 0:04 There are so many dog food brands 0:06 so how do we break through the clutter? 0:08 That’s where the idea of Dogs Write Reviews came from. 0:16 -For this launch we knew we needed to do something 0:18 innovative and different. 0:19 A typical television commercial just wasn’t going to cut it. 0:23 -Amazon Ads took things to the next level 0:25 when they came up with the idea of using 0:27 a dog interpreter tool powered by AI. 0:30 -This is how the tool works, 0:31 we’ll hit start. 0:32 Now it’s ready to scan. 0:34 Amazon’s generative AI 0:36 then produces a playful interpretation 0:38 of what your dog might be thinking. 0:40 And here’s her review, let’s see. 0:42 “The taste of Greenies leaves me craving for more.” 0:46 OK. 0:48 Once we had the dog interpreter 0:49 we really leaned in to Amazon’s 0:51 broad reach capabilities 0:53 and launched some really fun videos. 0:55 -We took these videos and ran them on Prime Video, 0:58 OLV, audio, banner ads 1:00 all driving consumers to the 1:02 Amazon Brand Store page for Greenies. 1:04 -Seeing the results of this campaign so far 1:06 have been really exciting. 1:08 Both from a business and brand perspective. 1:11 Sorry she’s snoring. 1:13 -That’s OK. 1:14 Are you snoring? 1:15 Are you asleep on the job? - advertisement spot 2024
Notes for 4966 "Dogs Write Reviews" | Greenies Brand Big Thinking
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