Altra Running Commercial DUO spot commercial 2024

VIDEO Altra Running DUO TV commercial 2018 • The Altra Duo is the perfect combination of maximum cushion and minimal weight. The blown rubber outsole, injection molded midsole and super thin mesh upper all work together to create a super fast, cushy, lightweight racing shoe. The Duo is the perfect example of Speed to the Max. We weren't started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, —elite athletes and running store managers, —wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promote high-impact landing and narrow toe boxes squeeze the toes out of their natural position. 00:00 the ultra duo is our new max light shoe 00:04 what this is is 31 millimeters of 00:07 cushion and yet a women's size 7 weighs 00:09 less than 6 ounces so it is speed to the 00:14 max and that's what's great about this 00:15 shoe where most the softer max cushioned 00:17 shoes out there are you know they're 00:20 they're heavier right they're not 00:21 they're a little slower wear this shoe 00:23 through our max light midsole is able to 00:26 keep the weight down and yet you can 00:28 still really fly in the shoe has a racer 00:31 upper okay so this is a shoe where I 00:33 personally am prototyping it just ran a 00:35 PR for my Road marathon right and yet 00:38 it's still durable it's light it's got 00:41 our inner flex midsole and of course all 00:43 the benefits of ultra zero drop midsole 00:46 foot shaped toe box and our specific fit 00:49 for her design the shoe is fantastic for 00:52 whether you're doing high mileage or 00:53 whether you just want to race the duo is 00:55 the paradigms little sister so if you 00:57 like the paradigm but you want it 00:58 lighter and faster you have the duo 01:01 and one of the ways that we're able to 01:02 do that is to this decoupled midsole 01:05 right an outsole combination which 01:07 increases the flexibility it reduces 01:10 weight and just allows you to go even 01:11 faster in the shoe - advertisement spot 2018