Altra Running Commercial Altra Provision 3.5 spot commercial 2024

VIDEO Altra Running Altra Provision 3.5 TV commercial 2018 • The Altra Provision continues its tradition of innovative dynamic support and comfort. The Provision 3.5 features a revamped durable mesh upper and a sleeker overall profile. The built-in heel varusing, GuideRail™ and tripod Stabilipod™ system remain the same and help to enhance your naturally stable foot zones. These features combined with Altra's signature ZeroDrop™ platform, FootShape™ Toe Box, and Fit4Her technology provide a proper, supportive fit that will keep you strong for the long run. We weren't started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, —elite athletes and running store managers, —wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promote high-impact landing and narrow toe boxes squeeze the toes out of their natural position. 00:00 the provision 3.5 was made to support 00:02 your run our unique take in the guidance 00:05 category we do this through a lot of 00:07 different ways first of course is our 00:09 barest midsole so what a varus is is 00:12 literally just a wedge so for people who 00:13 rotate in and collapse in or have flat 00:16 feet it's meant made to align you in to 00:18 more of what your natural position would 00:20 be the second thing that we've done is 00:22 we've added stability these are the 00:24 points of your foot that provide natural 00:26 stability lateral calcaneus 1st and 5th 00:29 metatarsal joints the third is our guide 00:32 rail so this is kind of a just like 00:34 bumper bowling rights kind of guide you 00:36 towards the center and this is a 00:38 wraparound heel on the medial side to 00:40 keep you supported of course it has 00:43 ultras customary unique features which 00:46 is zero drop and foot shaped toe box and 00:49 are fit for her last all of those keep 00:52 in mind do provide additional stability 00:54 when you are in a zero drop platform 00:56 you're going to be more stable okay if 00:58 that those toes can engage particularly 01:00 big toe if it can engage there that is 01:02 actually a natural stability point the 01:04 provision 3.5 is ultras version of a 01:07 stability shoe but we do it through 01:08 dynamic support rather than forcing you 01:10 to do something we provide various 01:13 avenues to support you when you need it 01:16 I think this is a fantastic shoe for any 01:18 of you who need additional support or 01:20 guidance throughout your run - advertisement spot 2018