Alessi Commercial "Myth Makes Belief" | MDW 2024 2025

VIDEO Alessi "Myth Makes Belief" | MDW 2024 TV commercial 2024 • Created by PlayLab, Inc. with graphic design by Studio Temp, 'Myth Makes Belief' is a sculptural and narrative installation that represents and celebrates the powerful poetic imagination of Alessi, while unveiling four new projects by Michael Anastassiades, Naoto Fukasawa with Samiro Yunoki, and Nendo. We celebrated the launch of our Milan Design Week installation on the evening of April 15, allowing visitors from around the world to become part of our story. Video by NO TEXT Azienda Installation design by Play Lab, Inc. Graphic design Studio Temp

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