Airbnb is positioning Airbnb Categories as a key feature of its Summer 2022 update. The campaign repeated the recipe that worked so well with Airbnb's latest commercials: Each commercial featured a series of still images showing happy Airbnb guests checking into a specific listing, set to curated music (from Bob Dylan to Dean Martin, Carmina Burana ). To The Rocky Horror Picture Show). While Airbnb's 2021 ad was nostalgic, their 2022 ad is more cheerful.
Airbnb’s 2022 TV campaign aims to increase awareness of the Airbnb category, a major product feature introduced in the summer 2022 launch. As the design of Airbnb's homepage and search results has changed dramatically, driving discovery, use, and adoption of this new feature is critical for Airbnb. One of the goals is also to get travelers to use Airbnb as a source of travel inspiration, not just a transactional platform. Airbnb also helps its users discover travel destinations they would never find in a normal search box. It was a big bet on design for Airbnb, backed by an expensive ad campaign.
Nice song, I heard it on the way to work this morning. I only recently heard it again. Word spread about the ad. But this song reminds me of what I thought was an undiscovered '60s band that someone poached for that ad. But it's a new song from a guy I just checked out. funny cat.
From the 8,560-foot summit of Bear Silver Mountain, a wide, steep boulevard winds its way down a pine-forested mountainside to a shimmering lake. An ice-free lake, a clear blue sky, and only snow on the slopes do not spoil the sense of well-being. Four skiers hit the piste with no one else around, the wind was soft and dry, and the snow texture was perfect to race like imaginative Super G stars.
Today, more people ski every winter at Big Bear Mountain than at Park City (before Vail’s acquisition), Killington or Snowmass, all of which are in the top 15 most visited in the U.S. name. BBMR's Snow Summit and Bear Mountain have only 438 combined skiable acres (with another 550 acres open during rare natural snowfalls), but they have an elevation of 8,805 feet and a vertical drop of 1,665 feet. In other words, this is real skiing and boarding. Combined with the 160 to 200 freestyle features in the terrain park, extensive beginner areas and unusual water configurations, this makes both mountains 100 percent runnable on all-artificial snow, even in the recent drought. Another bonus: BBMR's sun-soaked, beach-style bar is often closed, sometimes because the big Hollywood music acts are coming for free, sometimes just because it's a Saturday. "Let's go for a drink first," says a young woman in ski boots to her friend at 10 a.m., "or go for a jog in the mountains?"
The ad features a montage of photos taken by photographer Paz Camila Olivares Droguett at the Sky Center in Corralco, Chile, where he is spending a weekend skiing with friends, while "Boombastic," the hit single from Shaggy's self-titled album, plays in the background.
- advertisement spot 2023Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to casting that appear in the videos of the different advertising campaigns of or other brands, However, we invite you to know if you know the casting, write us to include it in the video information
Just as the previous question does not handle that information, we reiterate again the invitation for you to share if you know the answer of the song of this marketing campaign