ADT Commercial How diverse perspectives are informing safety 2025

VIDEO ADT How diverse perspectives are informing safety TV commercial 2022 • How diverse perspectives are informing safety innovations at ADT DeLu Jackson, Chief Marketing Officer, Raya Sevilla, Chief Technology Officer, and Leah Page, Senior Vice President of CSB Product Strategy and Innovation, discuss how diverse perspectives help drive innovation at ADT. STAY CONNECTED WITH ADT Facebook: http://www.facebook.com/adt Twitter: http://www.twitter.com/adt Call Us: 1-888-211-8563 0:00 we need to ask the question how does our 0:02 customer feel safe what is their 0:04 definition of safe and that's part of 0:06 what diversity is under is understanding 0:08 who our customers are regardless of race 0:11 sex or age it's what is your definition 0:16 of safe regardless of who you happen to 0:18 be and let's bring that service to 0:21 Market and that product to Market I 0:23 actually have to say I want to plus one 0:24 that because it's so amazing when I've 0:27 seen the insights that come back from 0:28 the different customer groups 0:30 circumstances in their life situations 0:33 when we talk about jobs and struggles 0:35 when it comes to safety it's amazing how 0:38 distinctly different the not only the 0:40 definition of it but again the situation 0:43 in which they operate where they need 0:44 safety or they need solutions for their 0:47 safety bringing along all of the the 0:50 different experiences that we've had in 0:52 our life and how it's so important to 0:53 bring that sense of inclusion not only 0:55 to ourselves but you know to others 0:57 around us to our customers you know to 0:59 the products that we deliver to the 1:00 marketplace it's how we use our products 1:03 back to we in a lot of cases what was 1:06 eye-opening is we actually didn't need a 1:08 new Gizmo Gadget we just had to reuse 1:11 the the hardware that we already had in 1:14 a different manner to address the 1:16 customer's definition of safe is we're 1:18 listening and learning of what matters 1:20 to them and thinking about how we can be 1:23 of benefit or how we participate in our 1:26 lives differently great example of that 1:28 is our health Team so the folks that 1:30 actually help you know monitor the 1:32 incidents that we see in the field they 1:33 go through an extensive training to 1:35 actually understand a day in the life of 1:37 a senior so they wear goggles that you 1:41 know change the vision to you know to 1:43 something like a senior would see and 1:45 they go through all of this training to 1:46 really understand what it's like and 1:48 that enforces that sense of you know how 1:51 they should treat those situations how 1:53 they should understand what people are 1:54 really going through and like we now 1:56 have this diverse group and diverse 1:58 mentality with diverse interests and so 2:00 consequently we get to a better product 2:03 and a better mindset and a better set of 2:06 use cases because of everyone's just 2:08 different point of view 2:11 [Music] ADT actress 2022 • ADT song name • - advertisement spot 2022