VIDEO Adidas We Climbed Cerro El Plomo | adidas TV commercial 2023 • While we are constantly challenging ourselves to deliver growth for our business, we also like to undergo the same sorts of challenges that our consumers take on. Our aim is to get closer to our consumers. To really understand what they want and need from us as a brand. Last year, we came together from all corners of LAM – from Mexico City to Buenos Aires and Santiago de Chile to Panama City – for one of our quarterly leadership team meetings. And it was during this meeting that we talked about how to best live our attitude of ‘Impossible is Nothing’ and create that special connection with our consumers. Three ideas made the shortlist: the Río de Janeiro half marathon to support our Running category, or one of two Outdoor challenges: the Inca Trail in Peru or climbing Cerro El Plomo, the largest peak visible from the adidas in Santiago de Chile (standing at 5,434m!). We put it to a ballot and the Chilean suggestion won! Cerro El Plomo is not for the fainthearted. It’s got volcanic ash, glaciers and snow, and this mountain must be respected. See how we faired! - advertisement spot 2023
Notes for 28 We Climbed Cerro El Plomo | adidas
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