Adidas Commercial Running | ULTRABOOST 19 spot commercial 2024

VIDEO adidas Running | ULTRABOOST 19 TV commercial 2018 • Rethought. Recoded. Reboosted. This is ULTRABOOST 19. This is the story of how we took everything we knew about running, pulled it apart, and started all over. Because what is running, if not the search for something new and different? 00:00 the challenge really is and we create 00:01 the greatest running shoe ever doodle 00:03 runners today are constantly reinventing 00:05 the sport we had to redefine them the 00:08 way that we create the old Trojan people 00:10 wanted a more responsive shoe so we took 00:13 a long hard look then bit it's a tough 00:21 design challenge but that's always 00:22 important to have co-creation is at the 00:25 heart of any task we sent an rephrase 00:28 that we ran with thousands of runners 00:33 collective of runners collective of 00:37 designers all gripping compelling 00:41 burning way mature that we don't need so 00:44 we simplify creation from 17 parts to 00:47 for chaos turbo hose water potential 00:51 founder 00:52 the most collaborative project we worked 00:55 on it really is you know simply almost 00:58 Safari she'll ever this is ultra boost 01:01 19 the best running shoe in the world 01:03 well - advertisement spot 2018