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Release Date: 2024-07-01
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Absolut Commercial Warhol | From 1985 to Today | Born To Mix Spot


VIDEO Absolut Warhol | From 1985 to Today | Born To Mix TV commercial 2024 • Absolut Warhol | From 1985 to Today | Born To Mix *Introducing an iconic collab for the 2024 Limited Edition – Absolut Warhol, celebrating a rediscovered Andy Warhol painting.* Between 1985 and 2004, a total of 550 artists created more than 800 artworks based on the unique Absolut bottle silhouette. The first, and irrefutably most iconic, was Andy Warhol’s original artwork: Absolut Warhol. For 35 years, another painting attributed to Warhol from 1985 was overlooked. Until, by a stroke of luck, the work unexpectedly resurfaced in 2020. Absolut now brings the recovered artwork to the public’s eye with an Absolut Warhol limited-edition bottle. Celebrating the legacy of collaboration between two historic icons – mixing the past into the present. *The Absolut Warhol blue painting will be unveiled on October 17th at the Spritmuseum in Stockholm.* https://www.absolut.com/en/campaign/w... *About The Andy Warhol Foundation for the Visual Arts, Inc.* As the preeminent American artist of the 20th century, Andy Warhol challenged the world to see art differently. Since its founding in 1987, in accordance with Warhol’s will, The Andy Warhol Foundation has established itself among the leading funders of contemporary art in the United States. The Foundation has distributed nearly $300 million in cash grants which support the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature. The Foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the Foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which these grants are distributed. For more information, please visit www.warholfoundation.org.


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