Thanks to the development and evolution of technology, advertising is on an ascending slope. But it is also the solution many brands and companies were looking for in order to increase their profits and brand awareness. Nowadays, most advertising is done online, the virtual place where most people spend their spare time. Of course, no one says that offline advertising does not come with benefits or that it does not offer you the visibility you need.
Every piece and method of advertising can draw attention to your brand, but there are some things brands should take advantage of. If you are a student who is studying advertising, you should know that social movements offer you the perfect opportunity to promote a brand, company, new service, and so on. The last couple of years have been marked by many social movements that gained momentum, and brands that paid attention to world trends have considerably increased their awareness within the public. As an advertising student, you should be aware of the social movements of today’s world. Why? Find out below.
Connecting with the Audience
One of the reasons advertising students should be aware of the social movements of today’s world is that they help you connect with your audience. Taking a stand and sharing your vision and perspective as a brand when a social movement is gaining momentum is important. Maybe the most powerful social movement nowadays is #BlackLivesMatter, with protests taking place all over the world. This social movement draws attention to some of the issues that are so prevalent in our societies.
Many studies show that the perspective on Black people has changed drastically. More people have become more aware of the dangers of bullying, social exclusion, and preconceptions. Even though this social movement gained more momentum due to the violent killing of George Floyd, from a marketing point of view, it represented a nice opportunity to take a stand against the injustices of the world.
The audience will also connect stronger with those brands that speak their voice, share their opinion on important issues, and whose opinion they can relate to and agree with.
The Power to Make a Change
What is another reason why students should know social movements and be aware of how the things in the world are evolving? Because as a marketing professional and not only, being aware of the international context is wise. Besides taking a stand against some pressing issues and sharing the vision and values the brand adheres to, you also have the power to make a change. Social movements offer the perfect opportunity for businesses to make their opinions known to their target audience. Some people put to practice what a brand advises them to. So, social movements represent a nice occasion to make a change. As an advertising student, being aware of social movements gives you the power to change something in the world and your target audience.
The Opportunity to Increase Brand Awareness
All who work in the marketing field know they have to be aware of the current social movements. They offer a nice opportunity to increase brand awareness. This, of course, if the message you want to send aligns with that of the social movement. As a student, knowing to connect the brand’s mission, vision, and values with the social movement that is happening now is essential and it can ensure the success of your career. During college, analyzing the social movements that take place nowadays is a topic for student research or assignments. There is an open database of essays about social movements you can read more about. Being aware not only of the current actions but of those who happened in the past could help you come up with new and fresh advertising ideas. As an advertising student who is working as a marketer, this is increasingly important. Why? Because identifying opportunities to increase the awareness of the brand is crucial for the growth of a company or business.
Ending Note
Technology has advanced tremendously over the last few years. And along with this growth came many promoting opportunities for brands around the world. Even though advertising is nowadays focused on social media and the online world, you can promote your brand using offline advertising methods too. As an advertising student, being aware of social movements is very important. Those who gained momentum in the past can help you learn from what other great advertisers did. The ones that are currently ongoing offer you the opportunity to come up with fresh and innovative advertising ideas. And these could take the brand to the next step. At the same time, you have the power to make a change, connect with your target audience, and take a stand against pressing issues. Bio lines: Joshua Robinson is a content and essay writer. He is passionate about marketing and technology. Joshua shares his knowledge through blog posts and articles in scientific journals.-
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