The Advertisement As Literary Genre

Advertisements play a crucial role for a brand promotion. General audience remember popular advertisements slogans more than the brand name. However, the concept of advertisement as a literary genre is not new.  

The idea of depicting advertisement as a form of art is not a new marketing sense. It has its roots dug deep into the commercial world of advertisements. Fifty years ago, the famous philologist and linguist Leo Splitzer delivered a speech in Smith College where he explained, “American Advertising Explained as Popular Art.” The speech line was a statement in itself. Literary devices have highly influenced advertisement taglines over the period. Many genius and renowned novelists before writing the masterpiece works worked as copywriters in advertising agencies. Salman Rushdie before writing Midnight’s Children, worked in an advertising agency where he wrote several classic slogans for different brands. For examples, ‘Naughty But nice’ for the advertisement of cream cakes and ‘Irresistibubble’ for advertising Aero chocolate bars.

For students, today the literary world has become complex with several literary genres and sites to gain knowledge. Eventually, a student get easily confused. However, they can muster the basic knowledge about various essays on the literary genre at https://gradesfixer.com/free-essay-examples/literary-genre/ to have a clear concept about it before writing essays on literary genre. The free examples on the link will also help them to understand whether advertising is eligible enough to be called a literary genre.

It is not at all wrong to comment that advertisement has been influenced by the presence of literature at various stages of its development. Copywriters find their work easier when they use literature and its subtle elements in an attention grabbing tagline for compelling people to purchase the services. Students who find them well acquainted with essays and summaries on literary genres, must master the art of writing influential and compelling advertising slogans. The primary means of implementing them will be novel advertisements.

However, you must become familiar with the literary forms used in promotional slogans before jumping to writing them.

Have you heard about words like Polysyndeton, Antimetabole, Syllepsis? If you are thinking these are the names of some weird planets of our universe then let us pull you back to Earth and would like to enlighten you that these are nothing else than literary devices.

So what do you mean by literary devices? They are words that are used to make a text or information paper more appealing and exciting to the readers. Copywriters especially, advert writers use these tools of English grammar to make the contents more attention grabbing. It is the primary way to keep the audience hooked to a text.         

If you are looking for ways to influence people to purchase your services or as a student, want to grab more grades in your essays then here are a few literary devices for you all.

It is a rhetorical device where you can discover the phrase and clause are placed beside each other but free from each other. It is also popularly known as “addictitve style.” What is the use of it? For students, they can be used to enhance the emotions of essays on literary genre and for a brand they make their way in taglines to emphasize on the appealing image of a product.

For example the tagline of Burgandy wines; Burgandy the home of Pinot Noir.

You must have heard this word even before. Alliteration is certainly one of the most preferred literary devices when it comes to adding humour to a content. A series of words or phrases starts with the same sound is called Alliteration. Alliteration in advertisement slogans is a very common thing. They find their way in book titles like Jane Austen’s Pride and Prejudice. Another form of their usage is tongue twisters.

For example the tagline for John Frieda is Light, Loose, Layered.

Hyperbole might sound unique, but it means ‘over-casting.’ A literary device amplifies an idea or concept for the sake of emphasizing it among the fellow audience is simply known as hyperbole. Many big corporate houses and executives create advertising slogans for pitching their products commonly use it.

The best example for hyperbole that gifted overnight success to a company is the hyperbolic campaign of Old Spice’s “The Man Your Man Could Smell Like.”