How to Come up with the Ultimate ad

What's the key to a great commercial? Some know it instinctively, but for those who don't, coming up with an unforgettable commercial can be a daunting task. Luckily, there are ways to make the process a bit easier. Keep reading for tips on how to come up with your ultimate commercial! Read up on your target market Research what they like and dislike. This can help you create a commercial with your target market in mind. For instance, if you're selling tennis shoes, maybe focus on how sleek and comfortable they are for the average customer.Check out the competition You should also It's likely that there will be some overlap as far as what aspect of your product they're focusing on, so try and come up with something that will set you apart. For instance, if both of your competitors' commercials tend to focus on durability, maybe try highlighting how fashionable the shoes are instead. There are loads of examples from the advertising world. One of the best recently, which really hones in on what makes that brand different. It's a lesson in how to conceptualize yourself as separate from the pack. Come up with an idea Once you've done your research, come up with a great idea. Write it down to make sure that you remember it! At this point, don't worry about how exactly you'll pull off your commercial--focus on the big picture. How will you show off your product? What will be the primary message of your ad?Flesh out the idea Now, fill in some details. How exactly are you going to emphasize comfort or style? Will this commercial feature an expert's opinion on the shoe's practicality and fashionability? You should also begin thinking about production; what are you going to need for this commercial? Think about what will be the most effective way of displaying your product, as well as which aspect of it are you trying to display.Conceptualize At this point, think about your script. Will it be a first-person story of someone using the product and loving it? Or maybe you'll use a celebrity endorsement to help sell your product. Whatever route you go, ensure that the message is the same as what the idea for this commercial was originally supposed to be!Set your budget If you don't have a lot of money to put into your commercial, consider outsourcing. Get help from decent videographers or editors, asking for their advice on how to come up with the perfect commercial. If you are not afraid to invest some money, though, you could also hire an outside company to develop your commercial for you. Create a script You'll want to and how you'll send it. For instance, maybe you want to highlight how comfortable and stylish your shoes are and let that be the main focus of your commercial. Maybe you'll do this by interviewing customers who rave about how much they love buying from your store.  Take a break to freshen up your mind After you've got your script, it's time to shoot your commercial. To get the best results, take a break from all of this for a few hours or even a whole day. You'll want to come back to it with fresh eyes so you can notice any improvements that might need to be made. It doesn't really matter what you do during your break, as long as it takes your mind off work and helps you re-energize. You could take a long walk or play live dealer games at sites like . Interacting with a live dealer can be really fun and will take your mind off work. The idea is that you find something that relaxes and reinvigorates so you can come back to the project with fresh eyes.  Shoot the commercial Once you've created your script, it's time to start shooting! If you're using friends and family to help you out with the shooting process, make sure they know what message your commercial should send and how to properly capture that. Depending on what kind of equipment you have available, consider either shooting the video yourself or hiring a professional videographer. If this is a one-time project, you might want to go with whatever option is cheaper or easier for you. If your budget allows it, though, a professional videographer will likely create a better product.Use editing software to make edits and changes until you're satisfied After you finish the shoot, edit the video based on the script you've created. If you have a specific message to send, consider how the visuals and audio of your commercial convey this message. If there are aspects that don't really fit with what you wanted, or if something doesn't quite look right, edit it out! You'll likely find that the video edits much easier as you continue.  Get some feedbackOnce you're completely happy with the commercial, it's time to get some feedback from everyone who helped you out. Ask them what they liked and didn't like about the commercial and how you could improve it even more. If you followed all of these steps correctly, there's a very good chance that your commercial will be an absolute smash. -