How are Online Casino Advertised in Australia and New Zealand

Online gambling NZ is gaining momentum, with Aussies currently leading the way. This industry remains the most vibrant source of entertainment and economy all around the globe. But, for Australians, it has become a fundamental component of their day-to-day lives.This doesn’t come as a surprise, since Singapore recently legalized casino gambling, making slots and various casino games a viable opportunity. Given the sheer impact of online casinos, many people have countless questions unanswered.Like how are these casinos advertised in Australia and New Zealand? Including whether any parameters guarantee the gambler’s safety. We decided to dig a little deeper and show you exactly what goes into gambling advertisements.Code of Ethics – Becoming a Licensed BodyGambling operators in Australia who want to do legal gambling ads are subject to a rigorous framework of regulations, legislations, and codes. One such framework is the code of ethics. Where all forms of ads are covered by the AANA Code of Ethics. Casinos must avoid breaching any segment of the code.Their ads must be:-        Truthful-        Honest-        Decent-        Legal-        Respectful towards their competitionParticularly the 2.6 section, which states that they are not allowed to show material contrary to Prevailing Community Standards. The Australian community is allowed to issue a complaint online of a casino if there is something wrong with the gambling advertisements. At the moment, there are many thriving NZD casinos, with a myriad of opportunities for earning. Their platforms can work with NZ Dollars, making them a go-to choice for earning good cash. Players can make deposits using this currency and enjoy their favorite games. Whether it is free pokies, slots, or anything else.The online casino industry in New Zealand offers entertaining and rewarding gamble. That is why a multitude of players have been looking to earn a hefty sum. Besides, the purpose of any gambling code for advertisement is to make sure that the ads used are published with high standards and social responsibility.Wagering Code – Ensuring Social Responsibility gambling industries spent a whopping $271.3 million on ads across Australia in 2020. That’s a lot more than the $89.7 million previously recorded back in 2011. With the exception of sponsorships, in-program ads, and social media.Based on Australian regulation, having a high sense of social responsibility when marketing an online business and wagering opportunities, is a key component for success. The idea is to avoid encouraging young children to gamble.Basically, casinos shouldn’t make gambling advertising Australia attractive to the younger generation. This concept means the business would need to balance its money-making tactics with activities that benefit the general public. Be it on a global or local scale.Of course, users couldn’t care less about whether the advertisement looked appealing or not. They just want a fun and simple way to spend the time, like by playing free pokies. Free pokies are super popular in Australia. Gamblers get to enjoy the thrill of spinning and play for a long time.With that in mind, casinos need to make the right balance between creating a visually pleasing ad and one that garners results. Yet, it is only tailored towards the adult population. Casinos who proactively promote their service align their values and demonstrate social commitment.When it comes to Australian betting, there are two types of advertisements. Those that depict the social outcome and consequences of playing. Versus ads used to market top trusted options for people to play. Here you can see some practical examples.In this commercial, the goal is to focus on the feelings of people who’ve gambled before. And how their actions have led to their current situation. It focuses more on the consequences of betting countless NZ dollars to achieve the desired result. And, then there are those that focus on the entertaining aspect of gambling, like with the example below.Video Link Example: https://youtu.be/iChjuo4QRicWhen asked what kind of ads were more impactful than others, the public stated that if an ad featured a celebrity it would garner better results. Here, the company used Travis Fimmel, the star from the Viking series to reach a broader audience. Both types of ads have their own role to play, depending on the public they want to reach.What About Advertising on Sporting Events? Isn’t It Illegal?To review the impact of advertisements, we compiled reports from a recent survey. Experts interviewed 152 children between 8 and 16 years of age. These children attended sporting venues and enjoyed their favorite sport.Based on the reports 1 in 4 of these children could name at least four gambling brands. Further reports showed that 31% of students in Victorian secondary schools have tried gambling. Back in 2013, the community expressed their concerns about gambling ads, mainly during sporting events.That’s because young children would be watching the advertisements. In Australia, gambling ads on TV or betting products are not allowed. Mainly from 6 to 8:30 am and 4 to 7 pm if they are classified G. But, these regulations were subject to change. In 2018, gambling advertisements got banned during live sports broadcasts between 5 am and 8:30 pm. Socially irresponsible and misleading content is not allowed in gambling advertisements. That includes online, radio, or on TV. They are also not allowed during a children’s program, hence the time limitations and restrictions. But, to know whether an ad can be used in Australia in 2021, it is best to check the latest law changes and regulations in that region. Industries such as these are often subject to change. So, it is not uncommon for the laws to get some revisions from time to time.Final ThoughtsGambling in NZD currency is popular among Aussies. Making some cash withdrawals after earning a big sum is rewarding on its own. But, to understand the industry, it is a good idea to take a look at its advertising opportunities. Ads for gambling have many strict regulations. Even Australia is no exception. It is important to know when these rules apply and how they can be used. Now that you have a general perspective of what to expect, it is easier to grasp the challenges that come with it.-