The video "The Emotions of Scent | Heritage Masterclass" was released by YSL Beauty on February 22, 2026. This one-minute and thirty-nine-second masterclass explores the profound connection between fragrance and human emotion, tracing the heritage of Yves Saint Laurent’s most iconic scents.
This video is essential for fragrance enthusiasts and those interested in the art of perfumery, offering a deep dive into how scent can evoke memory, power, and identity.
🌟 Section 1: What is the video about?
The masterclass serves as a sensory journey through the brand's olfactive history:
The Emotional Connection: The video highlights how scent is the most direct link to the brain's emotional center, capable of instantly transporting a person to a specific time or feeling [00:15].
Iconic Heritage: It features several of YSL’s legendary fragrances, including Opium, Black Opium, and Libre, explaining the specific emotional intent behind their creation [00:42].
Notes of Expression: The class breaks down key ingredients—such as orange blossom and lavender—and explains how these notes are balanced to create feelings of freedom, intensity, or elegance [01:10].
The Art of Application: Experts demonstrate the proper ways to wear fragrance to enhance its emotional impact and longevity throughout the day [01:25].
🎯 Section 2: Main Message or Purpose
The primary objective of the video is to educate consumers on the deeper meaning behind YSL fragrances.
Value for the Viewer: It provides a masterclass-style education on perfumery, helping viewers understand why they are drawn to certain scents and how to choose a fragrance that matches their current emotional state.
Brand Strategy: By focusing on "Heritage" and "Emotions," YSL Beauty reinforces its position as a house that creates more than just products—it creates sensory experiences rooted in a rich history of fashion and self-expression.
📊 Section 3: Key Video Data
| Element | Detail |
| Video Title | The emotions of scent | Heritage Masterclass |
| Author / Channel | YSL Beauty |
| Publication Date | February 22, 2026 |
| Duration | 1:39 |
| Category | Beauty / Education |
| Keywords SEO | YSL Beauty Masterclass, emotions of scent, fragrance heritage, Libre YSL, Black Opium history |
🎁 Section 4: Reasons to Watch
Expert Insight: Gain knowledge directly from YSL’s heritage experts about the brand's unique approach to scent.
Visual Storytelling: The video combines archival footage with modern, artistic visuals of ingredients and bottles, making it a beautiful watch for design fans.
Personal Discovery: Learn how to use scent as a tool for personal empowerment and mood enhancement.
🔑 Suggested Keywords
YSL fragrance masterclass 2026
The science of scent and emotion
History of YSL Opium perfume
How to choose a YSL perfume based on mood
✨ Conclusion
The “Emotions of Scent” masterclass is a refined tribute to the power of perfumery. By connecting the brand's heritage to the universal human experience of emotion, YSL Beauty invites you to find the scent that perfectly expresses who you are.
