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Wendy´s Commercial 'CIAA: Go Biggie' spot commercial 2025

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Release Date: 2024-03-04

Wendy's TV Spot, 'CIAA: Go Biggie'Check out Wendy's' TV commercial, 'CIAA: Go Biggie' from the Quick Serve industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.
Wendy's, one of the leading fast food chains in the United States, has recently released a new television commercial that has caught the attention of viewers all over the country. Titled 'CIAA: Go Biggie', this TV spot showcases Wendy's commitment to providing customers with not only delicious food but also a fun and exciting dining experience.The commercial starts off with a group of friends walking into a Wendy's restaurant, all dressed up and ready to enjoy the CIAA (Central Intercollegiate Athletic Association) basketball tournament. The friends are greeted by the familiar face of Wendy's iconic red-headed mascot, who invites them to 'Go Biggie' with their meal choices. This phrase is a clever play on words, as Wendy's offers a variety of options in their menu, including the popular 'Biggie Bag' which offers a burger, fries, and a drink at an affordable price.As the group of friends orders their food, the catchy beat of the song 'Go Biggie' by rapper Biggie Smalls starts playing in the background. This song choice is not only a nod to the popular artist but also adds a fun and energetic vibe to the commercial. It perfectly captures the excitement and hype surrounding the CIAA tournament, making it relatable to viewers who are sports fans themselves.The commercial then goes on to showcase the friends enjoying their meal, with shots of their mouth-watering food and satisfied expressions on their faces. This highlights Wendy's commitment to using fresh and high-quality ingredients in their menu items. The group is also seen having a great time, laughing and cheering on their favorite teams while enjoying their meals. This further emphasizes Wendy's message of not just providing good food, but also a fun and enjoyable dining experience.But what makes this commercial stand out is the appearance of a surprise celebrity guest. As the friends are enjoying their meal, the legendary rapper and actor, Snoop Dogg, makes a cameo. He is seen rapping along to the song 'Go Biggie' while holding a Wendy's burger, adding an extra touch of star power to the commercial. Snoop Dogg has been a vocal fan of Wendy's on social media, and his appearance in this commercial is a testament to his love for the brand.This TV spot is a smart move by Wendy's, as it not only promotes their products but also taps into the growing trend of incorporating music and celebrity appearances in commercials. The use of popular songs and celebrity endorsements has proven to be effective in capturing the attention of viewers and creating a lasting impact on their minds.In conclusion, Wendy's 'CIAA: Go Biggie' commercial is a perfect representation of the brand's fun and playful image. With its catchy song, relatable concept, and surprise celebrity appearance, this TV spot is sure to leave a lasting impression on viewers and entice them to 'Go Biggie' on their next visit to Wendy's. So, the next time you're looking for a delicious meal and a good time, head over to Wendy's and experience the 'Go Biggie' vibe for yourself.
ProductsWendy's Biggie BagAgencyKaplan Thaler Group ... Agency, VML ... Creative Agency, VML ... Digital Agency, Spark Foundry ... Media Agency
- advertisement spot 2024


Notes for 7 'CIAA: Go Biggie'

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