The campaign's message is about embracing change
The song is catchy and well-crafted
The song they sang together includes the line: "Driving while singing, laying in the ground, what's better than that? Nap. Driving friends home. Stopping for a snack. Something to do with naps." Don't send emojis, hug your mom. Go to the airport and give him some love. Grab a taco now because it's late. Tomorrow is another day."
Volkswagen's "night drivers" campaign features a class actress singing the song in a vw dealership
Several VW drivers in the ad are doing different things in their cars that play an important role in their lives, as they are not just a simple means of transportation, but a product, through The simple and special moments and experiences they bring make possible value. Some sing and drive, a tired nurse takes a nap, two friends stop for a snack, a woman drives to the airport to pick up a man she likes to express her love, a young woman decides to go to her house and drive her mom to give her a hug instead Send an emoji, and a traveler stops by for a taco.
A group of friends were driving their 2022 Volkswagen Taos SEL with 4MOTION at night and stopped at a burger joint. After getting out of the car, the two women get in the car for a night at the jazz club; ownership of the car continues to pass to different people who go on their own adventures.
Products2022 Volkswagen Taos, Volkswagen Tiguan, Volkswagen Atlas, Android Auto, Volkswagen Atlas Cross Sport, Volkswagen ID.4, 2022 Volkswagen Taos SEL 4MOTIONSongs - AddLet Me Take You Out - Class ActressAgencyJohannes Leonardo ... Agency, Johannes Leonardo ... Creative Agency, PHD USA ... Media Agency- advertisement spot 2023