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Burger King Bacon Cheddar Ranch Crispy Chicken Sandwich Commercial

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Release Date: 2017-05-08
BURGER KING TV Commercial • BURGER KING advertsiment • Bacon Cheddar Ranch Crispy Chicken Sandwich • BURGER KING Bacon Cheddar Ranch Crispy Chicken Sandwich TV commercial • The ALL NEW Bacon Cheddar Ranch Crispy Chicken Sandwich. A lot of words, but a lot of sandwich. Only at BURGER KING®.

Available for a limited time at participating restaurants.

#BurgerKing #BK #YourWay #TasteIsKing #McDonalds #KFC #whopper #burger #fastfood #TimHortons #AbanCommercials


About Burger King

Website www.bk.com

Burger King (BK) is a global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of ​​Miami-Dade County, Florida, the company was founded in 1953 as InstaBurger King, a chain of restaurants based in Jacksonville, Florida. After Insta-Burger King had financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, bought the company and rebranded it as "Burger King." Over the next half century, the company would change hands four times, with its third group of owners, a partnership of TPG Capital, Bain Capital and Goldman Sachs Capital Partners, making it public in 2002. At the end of 2010, 3G Capital of Brazil acquired A majority stake in the company, in an agreement for US $ 3.26 billion. The new owners quickly began a restructuring of the company to reverse its fortune. 3G, along with its partner Berkshire Hathaway, finally merged the company with the Canadian donor chain Tim Hortons, under the auspices of a new Canadian company called Restaurant Brands International.

The 1970s were the "golden age" of company advertising, but from the 1980s, Burger King advertising began to lose focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired Miami-based advertising agency Crispin Porter + Bogusky (CP + B), which completely reorganized its advertising with a series of new campaigns centered on a new Burger King character nicknamed "The King", accompanied Of a new online presence. Although very successful, some of the CP + B commercials scoffed at the perception of sexism or cultural insensitivity. The new owner of Burger King, 3G Capital, ended the relationship with CP + B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with greater demographic segmentation.

Burger King's menu has expanded from a basic offering of hamburgers, French fries, soft drinks and shakes to a wider and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and has become Burger King's signature product ever since. By contrast, BK has introduced many products, which failed to catch on the market. Some of these failures in the United States have been successful in foreign markets, where BK has also adapted its menu to regional tastes. From 2002 to 2010, Burger King aggressively targeted 18- to 34-year-old men with larger products that often carried significant amounts of unhealthy fats and trans fats. This tactic would eventually damage the company's financial fundamentals, and put a negative pall on its earnings. As of 2011, the company began to move away from its previous men-oriented menu and introduce new menu items, product reformulations and packaging as part of its current owner restructuring plans for 3G Capital Company.

As of December 31, 2016, Burger King reported that it had 15,738 points of sale in 100 countries. Of these, 47.5% are in the United States and 99.5% are privately owned and operated, with their new owners moving to a model almost totally franchised in 2013. BK has historically used several variations of franchises for Expand their operations. The way the franchise business franchises vary depending on the region, with some regional franchises, known as major franchises, responsible for selling franchises sub-licenses on behalf of the company. Burger King's relationship with its franchises has not always been harmonious. Occasional disputes between the two have caused numerous problems, and in several cases the company's and its licensees' relations have degenerated into precedent-setting judicial cases. Burger King's Australian franchise Hungry Jack's is the only franchise operating under a different name because of a trademark dispute and a series of legal cases between the two.

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Burger King ad 2017

Burger KingBacon Cheddar Ranch Crispy Chicken Sandwich Commercial

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