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Ram Trucks Vehicles - Outpace the Competition Commercial 2017

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Release Date: 2017-01-18
Ram Trucks TV Commercial • Ram Trucks advertsiment • Vehicles - Outpace the Competition • Ram Trucks Vehicles - Outpace the Competition TV commercial • Ram has a full line of commercial tools to help you on the job. From efficiently designed Ram ProMaster and ProMaster City work vans to America’s longest-lasting pickups – we build vehicles that can give you a competitive advantage.

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About Ram Trucks

Website RamTrucks.com

Ram Trucks is a mid-size light commercial vehicle brand established in the United States in 2010 as a division of FCA US LLC, a wholly-owned subsidiary of Fiat Chrysler Automobiles. It was separated from the Dodge brand, using the name of the popular Dodge Ram line of trucks. The racing car logo was originally the Dodge logo.

Ram Trucks was established as a division of Chrysler in 2010 as a spin-off of the Dodge brand, and with the name of the popular Dodge Ram line of pickups now being sold under the Ram banner. According to Chrysler, the Ram Trucks brand will focus on "real truck customers," rather than casual truck buyers who buy trucks for image or style.

The Ram brand was created following the acquisition of Chrysler by Italian automaker Fiat S.p.A., and Dodge plans to switch exclusively to a line of cars with all of the pickups and upcoming Chrysler trucks sold under the Ram brand. This was to begin in calendar year 2009. The design of the Fiat Ducato cargo van has been adopted and sold as the ProMaster Ram in the North American markets, bridging the gap created when Daimler finished production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from 280,000 today to 415,000 by 2014".

Chrysler executives have stated their intention to compete in the category of semi-trailer trucks with Ram, a possibility that is aided by Iveco's Fiat property and a network already available from Dodge dealers. Although Ram trucks are marketed separately from Dodge cars, former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem in and out and will be We need to continue marketing as Ram so Dodge can have a different brand identity: hip, fresh, young, energetic, that does not fit the campaign for truck buyers. Ram Trucks are now 'vinned' as Ram.) "

In April 2013, former CEO Fred Diaz left RAM to serve as Nissan's vice president of divisional sales and marketing. Reid Bigland was the replacement.

In August 2014, the CEO of the Ram truck brand Reid Bigland was tapped to lead the Alfa Romeo brand in North America. It was announced that the new head of the Ram Trucks brand would be Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and previously had been director of the Dodge brand.

The Ram brand logo features the head of a ram, formerly the logo used by Dodge.

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