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Verizon Golf entrepreneurs take a swing at e-commerce Commercial Ad 2023

Verizon Commercial Golf entrepreneurs take a swing at e-commerce spot

VIDEO Verizon Golf entrepreneurs take a swing at e-commerce TV commercial 2022 • Verizon commercial actress 2022 • Verizon commercial girl 2022 • Verizon commercial song name 2022 • Golf entrepreneurs take a swing at e-commerce with expert advice from Verizon

Denny Rivas, an avid golfer and insurance broker based in Los Angeles, and Gia Mora, a full-time artist, and writer, launched The Original Cap Magnet a few years ago. The product is a flexible magnet that attaches to any hat—or even a shoe or golf bag—so golfers can keep their ball marker wherever they prefer.

But because of the nature of the product—it’s meant to be unseen, wherever you wear it—the Cap Magnet was tricky to market. “One of the challenges we faced is that our product is invisible,” Mora explains. “How do you convince someone that they need something that they don’t even know is there?”

Watch the video to find out how Mora and Rivas used coaching from Verizon Small Business Digital Ready to help transform their passion project into a full-fledged business.

0:00 I started The Original Cap Magnet right at about four years ago.
0:03 It was really designed
0:04 as an alternative to the traditional way that people held a golf ball marker.
0:08 The Original Cap Magnet is flexible and movable and solves the problem
0:13 of not having to wear a golf hat on the golf course.
0:16 You can wear whatever hat you want to wear or you can put it on your shoe.
0:19 One of the challenges that we faced is that our product is invisible.
0:23 How do you convince someone
0:24 that they need something that they don't even know is there?
0:27 Everything that we've learned through Verizon Small Business Digital Ready
0:30 has helped transform our business.
0:33 We've taken everything from content marketing classes to how to get grants
0:38 and every time we've taken a class, we've gotten new information
0:42 that we've implemented into our practices and have helped us increase our sales.
0:47 And what was really great about the program is the one-on-one
0:51 coaching sessions really help us to dial in the marketing of the website
0:55 so that we had a little bit better video explanation and we saw the hits
0:59 that we were already seeing come to the website
1:01 converted into sales. An increase of 20% like almost right away.
1:05 I'm very happy with where we are.
1:07 We're really going full bore now, pushing it.
- advertsiment spot 2022

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Release Date: 2022-09-15
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